Stop Losing 10% of Your Profits to Credit Card Fees w/ Trey Rush
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Stop Losing 10% of Your Profits to Credit Card Fees w/ Trey Rush
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"At best, you have a 45% chance of winning [a dispute]. It's less than a coin flip."
Did you know that Stripe, Square, and PayPal can freeze your funds for up to 6 months with zero warning?
In this episode of Reanimated Stories, Roger sits down with Trey Rush of PayTech Plus to expose the dark side of "faceless" payment processors.
Trey explains why the algorithm is actually underwriting your business after you start processing transactions—like inviting everyone onto a cruise ship and then kicking half the passengers off once you're out to sea.
We dive deep into what actually makes a business "high risk" (it’s not just cannabis and gambling—furniture stores and marketing agencies are on the list too!).
Plus, see why winning a chargeback dispute is statistically less likely than a coin flip!
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Connect with Trey:
Learn your Risk: freemerchantscore.com
Connect with Trey LinkedIn: https://www.linkedin.com/in/treyrush/
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About Reanimated Stories:
Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.
Connect with Roger: linkedin.com/in/roger-jorns
Want a website checkup?
https://www.reanimationdesign.com/free-website-audit/
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00:00 Intro & The "Coin Flip" Hook
01:17 Payment Processing on "Easy Mode"
02:55 Faceless Processors vs. Agencies: What's the Difference?
04:53 The Problem with Stripe & Square ("PayFacs")
06:40 The "Cruise Ship" Analogy: When Algorithms Kick You Off
07:54 What Happens to Your Money? (The 6-Month Freeze)
09:37 What Actually Counts as a "High Risk" Industry?
11:54 Why Furniture Stores & Marketing Agencies are Now High Risk
14:19 How to Determine Your Risk Profile
16:38 Real Fraud (The Tire Shop Story)
19:33 Why You Need a Solid Refund Policy Strategy
21:18 The Chargeback Conflict of Interest (Why You Lose Disputes)
23:44 The Free Merchant Score Quiz
27:54 The Hidden Cost: How 3% Fees Eat 10% of Your Profit
29:40 The B2B Invoice Crisis: Why Half of Invoices are Past Due