Stop Landing in Spam | Email Deliverability with Alex Shakov
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Stop Landing in Spam | Email Deliverability with Alex Shakov
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概要
In this episode, we're talking with Alex Shakov, email deliverability expert and founder of SH Consulting, who reveals why your carefully crafted newsletters are dying in spam folders—and the exact technical fixes that get them into inboxes.
If you've been blaming low open rates on "bad leads" or “bad CRM’s,” this episode will humble you fast.
What You'll Learn Today:
✅ The three critical email authentication settings you're probably missing (and how they're killing your domain reputation)
✅ Why sending 10,000 emails at once tanks your deliverability—and the exact daily sending limits you should follow instead
✅ How Gmail spam traps work (hint: any email under 6 characters is a trap) and why cleaning your database isn't optional
✅ The 0.2% spam complaint threshold that gets you blacklisted—plus how to use Google Postmaster to audit your reputation
Bonus: Alex breaks down why @gmail.com addresses will get you suspended, the difference between delivery rate and deliverability rate, and how to get out of "email jail" when you've already screwed it up.