In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey talks about the importance of focusing on your customers and explains why it stood out to him.

During the episode, Terryl shares that his biggest challenge was identifying his customer, who he wants to serve, and how he can serve them.

He explains that not everybody cannot be his customer, and he learned that when he started to speak to everybody, yet not everyone didn’t have the problem they were trying to solve, nor did they have the money to pay for it.

Terryl explains that when you focus on your customers, you identify their needs and you start paying attention to their experience and their journey.

He describes how he started to reflect on what’s working and what’s not working in his own business, and he shares examples like sending too many reminders, lack of follow up, and taking too long to reply. He talks about how reminders can be helpful, but too many reminders can make people overwhelmed.

Terryl also shares examples of focusing on customer experience, including feedback systems, testing your own buying process, and the idea that you have to experience what it’s like to be your own customer so you can fix the error and fix the minor details.

He explains that when you instantly work on small details, you can adjust based on what you find, and that small details matter.

Terryl says the customer has to be the focus because with no customers, you don’t have a business, regardless of the industry that you’re in.

He also explains that being different matters, and that the ones who focus on their customers are the ones who make a difference because it’s intentional.

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You can also reach out by email: Terryl@failureisknowledge.com