Price Transparency on Social Media — Are We Allowed to Say That?

We're in a trust recession, and the old playbook of hiding your prices isn't cutting it anymore. In this episode, Beck and Shannon break down why being upfront about your pricing is one of the most powerful trust-building moves you can make on social media right now — and why confidence in your price is everything.

They also dive deep into price objections and what's really going on when someone says "I can't afford it." Spoiler: it's never actually about the money. It's about whether they believe they'll get the result. Shannon and Beck share practical ways to handle those conversations — including how to ask the right questions, lean into the objection, and help your prospect sell themselves.

Key Takeaways:

• Sharing your price openly builds trust faster than any sales pitch
• Confidence in your price signals confidence in your value
• "I can't afford it" really means "I don't see the value yet"
• People move faster out of fear than out of pain — speak to the what-ifs
• Ask questions instead of dumping facts; find out what's actually holding them back
• Price transparency weeds out tire kickers so you stop wasting time
• Start with lower-priced products when testing transparency — work your way up
• Even if you're scared, do it anyway — it's a skill that grows with practice