Up to 50% of Kenya's fruits and vegetables never reach a plate. Not because farmers can't grow. Because nobody can reliably move, sort, price and pay.

Claire van Enk is the founder and CEO of Farm to Feed, a Nairobi-based agritech platform that today connects 6,000 smallholder farmers with hotels, restaurants, schools and food processors across Kenya through bespoke logistics, traceability and a 200-SKU catalogue that includes "grade rescue" produce too imperfect for conventional buyers. The business started as a COVID-era GoFundMe in 2020. Five years and one commercial pivot later, it is one of the most ambitious operational businesses in East African food.

In this episode of The Samuele Tini Show, Claire makes a case that cuts against most of the African startup conversation: the continent does not need more cloud-based platforms. It needs warehouses, trucks, cold rooms and the unglamorous logistics that physically move food from a farm to a kitchen. Investors prefer asset-light businesses. The real bottleneck is physical.

We talk about the fragmented food system, the multiplier effect on rural employment, the limits of traceability in a country with weak pesticide regulation, and the "Africa discount" that keeps Kenyan products underpriced on global markets. Claire also shares the hardest founder lesson of her journey: realising she had to stop being an entrepreneur and start being a CEO, and that the two are not the same job.

A direct, honest conversation about food systems, climate-resilient supply chains, and what it really takes to build operational businesses in Africa.