https://page2pod.com - Episode 106 of the Page 2 Podcast features Bianca “Binks” Anderson—former SEO leader across agencies, HubSpot’s flagship blog, and Hims & Hers—breaking down why “traffic” is often the wrong north star for modern SEO.

Bianca walks Jon Clark and Joe DeVita through her Heavy Hitter Framework, a conversion-weighted approach to identifying the small set of URLs driving outsized business impact (think Pareto Principle in action). Instead of panicking when organic traffic drops, this framework helps teams monitor and protect the URLs that actually move revenue—and respond faster when volatility hits.

You’ll also hear Bianca’s real-world playbook for healthcare and other regulated industries, where legal review can stall (or kill) content programs. Her approach: center legal’s fears early, bake them directly into the brief, ship a defensible MVP, and scale what proves performance—without compromising user value.

On the future-facing side, Bianca connects EEAT and experience-driven content to LLM visibility and AEO, including how structure (answer-first summaries, chunking, standalone sections, tables) and off-site credibility signals increasingly matter.

Connect with Bianca:
• Twitter/X: @BinksdoesSEO
• LinkedIn page: https://www.linkedin.com/company/stellar-search-signals/

• Linkedin Profile: https://www.linkedin.com/in/bianca-anderson/

• Why “traffic” can be a misleading KPI—and what to measure instead
• The Heavy Hitter Framework: finding the top converting URLs that matter most
• Using tiering (including “brown dwarfs”) to spot hidden conversion opportunities
• How to stay calm during volatility (including major core update swings)
• A practical method for working with legal teams in high-stakes healthcare content
• EEAT in 2026: experience-driven content, “taste,” and credibility signals that scale
• Reddit + Ahrefs content gap research to uncover first-person angles users trust
• AEO tactics: answer-first structure, tighter chunking, and LLM-friendly formatting
• Newer visibility KPIs: brand citations, sentiment, assisted conversions, on-page behavior
• Career and speaking advice: community, curiosity, and learning through failure

If you’re trying to future-proof organic growth, this episode will help you rebuild reporting and strategy around business impact—not vanity metrics.

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