Welcome back to Martinis & Mentors Podcast with Yvonne Arnold — the place where real estate pros come to cut the fat, fix their business, and actually grow.

In this episode, we’re talking about why most agents are working harder than ever… and still not getting paid like they should — because they’re following noise instead of numbers.

If you’ve ever felt like you’re busy all day but profit isn’t moving, or you’re wondering what’s actually worth your time in this market, this episode is for you.

David Caldwell (real estate data king, brokerage owner, and straight-shooter) breaks down how to make decisions the way CEOs do: based on economics, not ego.

What You’ll Learn Today:

✅ How to use data to pick high-probability actions (and stop wasting time on low-return “busy work”)

✅ How to evaluate marketing + lead sources by profit, not popularity (including the real cost of paid leads and “viral” content)

✅ A simple framework to simplify your business so you can protect margin, reclaim time, and stop chasing a bigger scoreboard

✅ Why most agents overcomplicate growth — and how “less but better” produces more income and more freedom

✅ The #1 question to ask your sphere right now to generate referrals in a tight market: “Who do you know who tried to buy or sell this year and couldn’t?”

✅ How to run smarter listing conversations using market stats (active vs pending, price band tracking, and the truth about overpriced homes)

Work With Yvonne:

Want help building a real estate business with real systems and real profit?

📥 Discovery Call with Yvonne [Click here]
💬 Built To Profit (Skool Community) [Click here]
📌 All Links + Offers → [Stan Store]

Let’s Connect:
📸 Instagram: [@yvonnearnold_]

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