Are you treating your real estate career like a real business, or are you just waiting for friends to call when it's time to sell Mom's house?

In this episode, Patrick Merrill sits down with real estate marketing expert Matt Muscat, who brings 16 years of experience coaching and training top-producing realtors. Matt breaks down why the average agent doesn't need to spend a fortune on online leads, and instead reveals how to leverage your existing Sphere of Influence (SOI) to generate massive business.

Together, Patrick and Matt discuss creative, high-impact strategies that cost absolutely nothing. From wearing your name tag everywhere to the "Bar Networking" strategy, to hunting for life events on Facebook, this episode is packed with tangible, actionable advice.

🎧 Hosted by: Patrick Merrill

🎤 Featuring: Matt Muscat

Matt Muscat is a marketing strategist, speaker, and Founder of Maltese Marketing. As Marketing Director at Treadstone Funding, he helps real estate professionals leverage AI and social media for tangible business growth. He is also the host of The Neighborhood Agent podcast and author of the bestselling book, TAG: The Tangible Action Guide for Real Estate Marketing.

💡 What You’ll Learn in This Episode:

✔️ Why most agents fail to operate as a true business.

✔️ The exact script to use when calling your database to add real value.

✔️ How to use Facebook to "hunt" for major life events rather than just posting.

✔️ Unconventional networking: name tags, bar stools, and banana nut bread!

✔️ How to segment your CRM into 5 specific categories for better marketing.

✔️ Crucial advertising advice for brand new real estate agents.

📇 Connect with Matt Muscat:

🌐 Website→ https://maltesemarketing.com/

📘 Facebook → https://www.facebook.com/matt.muscat1/

📷 Instagram → https://www.instagram.com/mattmuscat88/

🔗 LinkedIn → https://www.linkedin.com/in/muscatm1/

🎙 FOLLOW PATRICK MERRILL & LIFTED:

📘 Facebook → https://www.facebook.com/PatrickMerrillCBSH/

📷 Instagram → https://www.instagram.com/patrickmerrillrealtor

🔗 LinkedIn → https://www.linkedin.com/in/my-town-892051183/

🔖 DON’T FORGET TO LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 BELOW!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/