Most companies try to buy attention. Ted Wright explains how CEOs can earn something more valuable: a story customers genuinely want to share.

In this episode of The 1000-Day CEO, Bill Canady sits down with Ted Wright, CEO of Fizz and a pioneer in modern word-of-mouth marketing. Ted breaks down how leaders can turn customer advocacy into a disciplined growth system using Story–Target–Goal and AIR: Authentic, Interesting, and Relevant.

In this episode:

• Why genuine advocates cannot simply be manufactured
• How Story–Target–Goal turns conversation into action
• The difference between advocacy and paid influence
• How to identify the customers most likely to share
• Why access and recognition can outperform financial rewards
• How customer conversations become digital proof
• Why the most interesting person is not always the CEO
• How integrity builds stronger brands and enterprise value

Ted also shares examples from Pabst Blue Ribbon, trade shows, motorcycles, Disney, and the Corvette—and explains why word of mouth must be earned rather than purchased.

Connect with Ted Wright:

Fizz: https://fizzcorp.com/
LinkedIn: https://www.linkedin.com/in/ted-wright-3266b73/
Email: ted@fizzcorp.com

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What brand do you recommend without being asked—and what story do you tell about it?

#WordOfMouth #CEOLeadership #BusinessGrowth