Your marketing strategy isn't broken. Your workflow is.

If growth feels stuck, most people reach for a new strategy. Beth Trejo says that's the wrong move and she has 14 years of running a social media agency to back it up.

Alyssa Nolte and Beth Trejo dig into why "strategy" has become a catch-all excuse for workflow and ownership failures and what to fix first.

Why listen? If you lead a marketing team, own a business, or keep wondering why your strategy isn't working, this episode will reframe the problem entirely. The answer is probably not what you think.

3 Key Takeaways:

1. Clear ownership is step one. If nobody knows who owns what and what "done" looks like...no strategy will save you.
2. Operational strength isn't optional. The brands that do the most, test the most, and grow the most are operationally excellent. Not just strategically clever.
3. Give it time. Three to four months is the minimum before pulling the plug on a campaign. Changing too fast creates brand whiplash - not results.

People and Resources Mentioned:

• Beth Trejo — CEO of Chatterkick | chatterkick.com | LinkedIn: Beth Trejo
• Will at SEER Interactive — Chief Innovation Officer, recommended follow for AI and marketing insights | LinkedIn: search Will at SEER Interactive
• Alyssa Nolte — alyssanolte.substack.com | linkedin.com/in/alyssanolte