📋 Episode Summary
In this episode, Marc and Emily share the behind-the-scenes journey of creating EWTS Coaching—how a yearlong project to help coaches find clients took an unexpected turn, thanks to a conversation with Phil M. Jones. They open up about the founding of Sidecar Advisors, the birth of EWTS Coaching, and the values that guide both ventures. From honoring coaching ethics to building tech infrastructure to supporting 12 phenomenal founding coaches, this episode is a candid look at how big ideas evolve, one bend in the road at a time.

🔑 Key Takeaways

• Coaching isn't just a service—it's a relationship rooted in drawing out the best in others.
• Sidecar Advisors was created to steward EWTS Coaching, honoring both the Exactly What to Say brand and ICF standards.
• The journey wasn’t linear: Marc and Emily thought they were building one thing, but it became something much bigger.
• Their founding cohort of coaches blends deep ICF training with real-world business savvy.
• Naming is hard, but integrity, impact, and alignment matter more than short URLs.

🗣 Quote Highlights

“You learn leadership by acting, by connecting, by tripping, by standing up.” – Marc
“The bend in the road was a whole new company—and a beautiful surprise.” – Emily
“Once you start growing in one area of your life, it spills into others.” – Marc
“We created Sidecar Advisors so we could come alongside other brands with integrity.” – Emily

🧰 Tools & Mentions

• Exactly What to Say by Phil M. Jones
• EWTS Coaching on LinkedIn
• Quadrant 3 Leadership Coach Certification (Q3LC)
• International Coaching Federation (ICF)
• Sidecar Advisors (business structure behind EWTS Coaching)

👥 Who Should Listen

• Coaches looking to build community and deepen their practice
• Fans of Exactly What to Say curious about its coaching arm
• Entrepreneurs navigating brand expansion or new ventures
• Leadership professionals curious about coaching ethics and systems
• Anyone wondering what it looks like to launch something new while still figuring it out

🎺 That Music!
Special thanks to Lexi Moreno, Caleb Pitman, and Zoe Czarnecki for the original music.
Lexi Moreno: composing / mixing / mastering / guitar
Caleb Pitman: composing / mixing / trumpet
Zoe Czarnecki: bass

📋 Episode Summary
Marc and Emily kick off Season 3 of Still Figuring It Out with a playful, book‑loving, tech‑nerdy conversation about what’s ahead. They share what they’re reading (Joseph Campbell and Jean Shinoda Bolen), why this year is their “Year of Play,” and how the podcast feels like opening a box of favorite sweaters at the start of a new season. The two reflect on lessons from the past year—including the passing of Marc’s father—and look forward to creating a season that emphasizes conversation and discovery rather than perfection.

🔑 Key Takeaways

• Life and leadership rarely have a final destination; the path unfolds as you take the next step.

• Giving yourself permission matters, but so does offering belief and support to others.

• Technology can be part of playful learning—Marc and Emily share their Kobo e‑reader adventures.

• Staying curious about each other (and about life) keeps a 31‑year marriage dynamic.

• Season 3 will focus on conversations and themes more than “getting it right.”

🗣 Quote Highlights

“I hope to continue pressing into the mess with playfulness and joy.” – Emily
“Confidence isn’t at the starting line—courage is.” – Sabine (via Emily)
“Sometimes the picture you had at 25 would be so limiting.” – Emily

🧰 Tools & Mentions

• Goddesses in Older Women by Jean Shinoda Bolen

• The Power of Myth by Joseph Campbell

• Sabine’s LinkedIn post on courage vs. confidence

• Exactly Where to Start by Phil M. Jones

• Kobo Libra Colour e‑reader & Calibre library management

• StoryGraph book‑tracking app

👥 Who Should Listen

• Longtime listeners curious about what’s ahead in Season 3

• People navigating life transitions who want a hopeful, honest take

• Book lovers and tech tinkerers looking for new tools

• Coaches and leaders who need a reminder to play and keep learning

🎺 That Music!
Special thanks to Lexi Moreno, Caleb Pitman, and Zoe Czarnecki for the original music.
Lexi Moreno: composing / mixing / mastering / guitar
Caleb Pitman: composing / mixing / trumpet
Zoe Czarnecki: bass

📋 Episode Summary
In this season finale, Marc and Emily wrap up Season 2 by doing what they do best: reflecting, learning, and laughing together. The episode centers on a deceptively simple feedback framework they love—LBs and NTs (Liked Bests and Next Times). From the unexpected power of pausing to celebrate progress to the ways this tool has helped them recover from disappointments and find traction when stuck, they explore how intentional reflection can be both practical and healing.

They also share favorite gadgets, small joys, and their own LB/NT reflections on the podcast itself. The vibe is cozy, candid, and deeply human—perfect for closing one chapter and looking ahead to the next.

🔑 Key Takeaways

• “Liked Best / Next Time” is a powerful framework for closing loops, gaining momentum, and making feedback actionable.
• Ending with “next time” isn’t about focusing on failure—it’s about directing hope.
• Tools like this work in leadership teams and family dinners.
• Small joys (like gadgets or Windex!) can be surprising sources of traction and clarity.
• Feedback culture starts with asking better questions and giving ourselves room to process.

🗣 Quote Highlights

“This doesn’t have to live on an open loop. We get to close the tab.” – Marc
“Sometimes I need to put teeth into my day to get traction. Even if that’s washing a window.” – Emily
“It’s not about being stuck—it’s about what helps us get back in gear.” – Emily
“Next times aren’t negative. They’re empowering course corrections.” – Emily
“We bring out good things in each other. That’s one of my LBs for sure.” – Marc

🧰 Tools & Mentions

• LBs & NTs (Liked Bests / Next Times – no definitive origin, but used widely in coaching, education, and training)
• Phil M. Jones’ Exactly What to Say framework
• “Pluses and Deltas” model for feedback
• The “WTF” sheet: Where’s The Focus?
• Untappd beer app
• MagSafe phone tripod
• European plug adapters
• My Big Fat Greek Wedding (Windex!)

👥 Who Should Listen

• Coaches and facilitators wanting a better way to debrief
• Leaders building cultures of thoughtful reflection
• Listeners who enjoy practical wisdom with a side of silliness
• Families and teams looking for rituals to anchor learning
• Anyone who’s ever loved a gadget—or gotten stuck and needed a creative nudge

🎺 That Music!
Special thanks to Lexi Moreno, Caleb Pitman, and Zoe Czarnecki for the original music.
Lexi Moreno: composing / mixing / mastering / guitar
Caleb Pitman: composing / mixing / trumpet
Zoe Czarnecki: bass