Stickers, Strategy, School Spirit: Shop Julia Kelly is Accessorizing JMU’s Gamedays
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🎙️ Episode Description:
Julia Kelly, a junior marketing major and founder of Shop Julia Kelly shares her entrepreneurial journey from high school slime sales to building a thriving business around JMU school spirit– from stickers to buttons and anything else to accessorize your gameday experience. Stick around to hear her post-grad plans to eventually go full-time into the next phase of her business.
🌟 Key Topics + Chapters
Julia Kelly's entrepreneurial journey from high school to college
The role of community and campus markets in business growth
Strategies for social media marketing and product photography
The importance of adaptability and rebranding for long-term success
02:29 Julia's Early Entrepreneurial Spirit
08:33 Transitioning to College and Business Challenges
11:32 Finding Community at JMU
14:33 Product Development and Market Adaptation
17:23 Sales Strategies and Customer Engagement
20:22 The Role of Social Media in Business Growth
23:11 Balancing Business and Academic Life
25:58 Inspiration from Fellow Creators
29:04 Looking Ahead: Future Aspirations
45:24 Adaptability and Sustainability in Business
48:05 Reflections on College Life and Growth
📱 Instagram:
@studentmade_jmu
@shopjuliakelly
@ Student-Made Store
@Making it Creative Podcast
🛍️ Shop:
Student-Made JMU
Shop Julia Kelly
All Campus Shops
📖 Read:
Julia's Story
📺 Watch:
Follow On Youtube
🎧 Relevant Episodes:
Trey's OkState Episode
🏛️ Join Us:
Launch on Your Campus
Apply to Be a Creator!
🙏🏼 Our Awesome Partner:
Gilliam Center for Entrepreneurship
🤔 Other Shoutouts
JMU Young Life
Riles Design Co.