In this conversation, Steve Van Doren shares the rich history of Vans, detailing its origins, the brand's purpose, and its commitment to community engagement and mentorship.

He emphasizes the importance of integrity, the role of action sports in shaping the brand's identity, and the significance of nurturing talent within the community.

Steve also discusses the impact of partnerships and the legacy of mentorship, offering insights into how brands can create lasting connections and influence.

Takeaways

- Vans was built on the foundation of community and action sports.

- Integrity is crucial for long-term success in business.

- Mentorship is about kindness and reaching out to others.

- Building a brand requires sticking to your core values.

- Community engagement is essential for brand loyalty.

- Nurturing talent helps create a positive impact on youth.

- Partnerships with nonprofits can shape the action sports community.

- The Vans Warped Tour exemplifies the brand's commitment to music and youth culture.

- Creating a culture of mentorship leads to better future generations.

- Being real and surrounding yourself with good people is key to success.

Chapters

00:00 The Origins of Vans

04:54 Building a Brand with Purpose

09:54 Community Engagement and Culture

14:58 Mentorship and Nurturing Talent

19:42 The Impact of Partnerships

24:19 Celebrating 20 Years of Stoked

29:13 Advice for Future Leaders

Follow the Journey:

@thelarosiliere

Get Involved with Stoke:

Transform lives through action sports and mentorship

@stokedorg

stoked.org

https://worldrecord.stoked.org/

Level Up Your Business:

buildergrowth.io

Design with Purpose:

purposedesignbuild.com