Welcome to Episode 4 of "The Service Business Podcast," our special mini-series designed for service providers in the health, beauty, coaching, creative, and wellness industries. This podcast series is dropped periodically throughout the year, each series packed with concentrated insights aimed at enhancing your business mastery with minimal overwhelm.

You are Listening to the 6 Part Mini Series: HOW TO START AND GROW YOUR SERVICE BUSINESS Overview of the Six Steps to Success:

1. Design & Launch Your Service Business: Establish a strong foundation with the right business structure and strategy.
2. Show Up Well Online: Create a compelling online presence to attract and engage your ideal customers.
3. Learn How to Sell Your Services: Master the art of selling by understanding and communicating the value of your services effectively.
4. Use Paid Ads to Find More Clients: Expand your reach and client base through targeted advertising.
5. Use AI & Automations to Scale Your Business with Ease: Streamline your operations and enhance efficiency with the latest technology.
6. Build a Referral System and Continue to Offer Incredible Service on Repeat: Develop a sustainable growth mechanism through referrals and consistently outstanding service.

In today’s episode, we delve into Step #4: Mastering Running Paid Ads to Find More Clients. This step is crucial for expanding your reach and attracting more of your ideal clients through online marketing strategies.

I’m Joelle Thinga, a seasoned expert with over 17 years of experience helping service providers from various sectors not just survive but thrive in their businesses. My role is to guide you through the complexities of digital marketing, particularly in using paid ads to effectively grow your client base without the hassles of traditional ad agencies.

Today's Focus: We're discussing how modern AI technologies integrated into advertising platforms have revolutionized the way we target and attract clients. These advancements allow small businesses like yours to run effective campaigns with ease, focusing on creativity and direct communication with potential clients rather than the nuances of ad tech.

Here’s what you need to know about creating ads that resonate:

• Specify Your Audience: Clearly define who you are talking to.
• Address Specific Needs: Articulate the problems or conditions your services solve.
• Showcase the Transformation: Highlight the positive changes your clients will experience.
• Timeline for Results: Communicate how quickly clients can expect to see these changes.
• Clear Call to Action: Direct potential clients on what to do next—call, book, visit, or click.

By integrating these elements, your ads will not only capture attention but also drive higher quality leads to your business, ensuring that each marketing dollar spent works harder for you.

Need More Help With Online Ads? If you're looking to dive deeper into creating effective advertising campaigns or want to understand more about leveraging AI in your marketing, check out our resources and webinars at www.joellethinga.com.

Explore Our Courses:

• Mini Marketing Makeover: Quickly boost your client bookings.
• Authentic Sales Course: Transition into selling high-value package deals.
• Marketing Membership: Use AI and automations to grow your business efficiently.

Stay tuned as we continue to explore each step necessary to elevate your service business. Join me, Joelle Thinga, on this transformative journey to financial freedom and personal fulfillment in the service industry.