If LinkedIn feels like a mystery, a time drain, or a platform where everyone else seems more visible than you, this session will show you a practical and sustainable approach to building trust, generating leads, and creating referral opportunities without spending hours every week online.

In this highly practical presentation, LinkedIn strategist Kylie Chown shares a simple framework built around three key pillars: Profile, Activity, and Connection. You'll learn how to position yourself effectively, create meaningful content, grow the right network, and use LinkedIn intentionally to become more visible, more credible, and more memorable to the people who matter most.

If you want simple, practical strategies to get found online,

subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline(opens in new tab)

What You’ll Learn:

Why visibility matters more than expertise alone

The three pillars of LinkedIn success: Profile, Activity, and Connection

How to optimise your LinkedIn profile to create stronger first impressions

Why your LinkedIn headline is one of the most important elements of your profile

The difference between describing what you do and creating curiosity

How people discover you through Google and LinkedIn searches

Why content should focus on your audience, not yourself

Three types of content that build trust and engagement

How to create authority-building content

Ways to generate meaningful engagement through content

Using social proof to increase credibility

How LinkedIn’s algorithm actually works

The difference between followers and connections

Why intentional networking outperforms passive scrolling

Building strategic relationships through LinkedIn messaging

How to stay visible without spending hours on the platform

Why It Matters:

Many highly skilled professionals and business owners miss opportunities simply because they are not visible. LinkedIn allows you to demonstrate expertise, build trust, strengthen relationships, and stay top of mind with potential clients, referral partners, and collaborators. When used strategically, LinkedIn becomes a powerful business development tool that continues working for you long after you've logged off.

About the Speaker:

Kylie Chown is a LinkedIn strategist, community builder, and founder of Local Link (formerly LinkedIn Local Brisbane). She helps professionals, consultants, and business owners use LinkedIn more effectively to build meaningful relationships, increase visibility, and create business opportunities. Through training, coaching, and community building, Kylie has helped countless people develop stronger LinkedIn strategies and grow their professional networks.

If you want simple, practical strategies to get found online,

subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline(opens in new tab)

Timestamps:00:03 Introduction to Kylie Chown and LinkedIn strategy01:27 Why visibility matters more than expertise03:53 The three pillars of LinkedIn success05:03 Optimising your LinkedIn profile08:52 Why your profile should create curiosity, not just list credentials11:15 Building a powerful LinkedIn headline17:18 Why most people avoid posting on LinkedIn22:05 Making your community the star of your content25:26 Understanding how the LinkedIn algorithm works31:12 A simple content framework for creating LinkedIn posts36:06 Building your network intentionally39:56 Followers vs Connections explained42:43 How to create meaningful LinkedIn conversations46:44 Real-world client success story and practical implementation