When the Investor Says No

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, the founder hears the response 'no' many times.

Here's what to do when the investor says 'no'.

Show gratitude.

Thank them for their time and attention.

Ask for feedback.

Find out more about what they like about your deal and what they don't.

Connect on social media.

Use the interaction to make a connection.

Add the investor to the future prospective investor list.Some investors are risk-averse and want to see the outcome of the current round.

If the founder does well, the investor may come in on the next round.

Ask for other investors to contact.

Investors know many other investors and may know someone that is a better fit.

It's often the case that the investor will fund a founder's second venture because they are now more familiar with him.

The objective is to use the short-term interaction to build a long-term relationship.

Consider these steps for when the investor says no.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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