When the Investor Fails To Respond to a Fwup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The key to a successful fundraise is to follow up with the investor to close.

It's important to maintain communication with an investor to carry the funding process through diligence.

In some cases, the investor fails to respond to a fwup after a pitch.

Here are some key steps to take when the investor fails to respond.

After the pitch, ask the investor if you can keep them informed of your progress.

Most will say yes either to be polite or because they are curious as to how it will turn out.

This gives the founder permission to fwup.

Send an email update on an every-other-week basis and invite for a fwup call to give more detail.

If the investor fails to respond, then call them on the phone and indicate you need just two minutes of their time for a fwup.

Given the shortness of the call, the investor will take it.

Show progress around sales, team, product, and fundraising.

Pick at least one news item to tell the investor to show the traction is growing.

Avoid sounding desperate, as this is not a good look for a founder.

Another technique is to ask for advice.

This engages the investor in the startup and provides an opportunity for the investor to show their experience and knowledge.

Consider these steps for following up with an investor who fails to respond.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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