There Are Many Scenarios in Fundraising

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In fundraising, there are many scenarios and strategies a founder can use.

Here are several factors that impact which strategy to use:

The current market for funding.

In up markets, one can raise more funding and at a faster pace.

The strength of the startup.

Startups with traction and a great team can command greater fundraises.

The target growth rate of the company.

The higher the growth, the greater the fundraising goal.

The type of investor sought.

There are angels, venture capitalists, and family offices to consider.

Angels can be easier funding to acquire.

VCs can invest greater amounts of money.

Family offices can be patient money.

Throughout the campaign, consider which strategy and scenario to use at each stage.

In pitching, be sure not to play out all the options to an investor, as this will be confusing.

Choose a scenario and play it out with the investor.

Consider these points in choosing the strategy and scenario of your fundraise.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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