The Next Round Will Require More

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, the bar goes up with each round.

The revenue must be higher, and milestones must be achieved.

In raising funding, consider how to build a steady growth rate into the business.

Look to avoid those businesses that have strong seasons and cycles throughout the year.

Rework the revenue model to smooth out the bumps.

Just because you have raised substantial funding doesn't mean that you should hire a great number of people.

It's best to keep the fundraise small, so you have time to build momentum in your sales.

No matter how many salespeople you hire, it will take time for customers to work your product into their process.

Start with small rounds and then increase them.

The next round will require more revenue, team, and product.

So plan on a careful hiring plan with a thoughtful product rollout.

Work to turn products into revenue

Keep expenses to a minimum.

Showing a steadily increasing revenue rate is the best story to tell in fundraising.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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