The Best Pitch Wins the Lion's Share of the Funding

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The power law drives the startup investment return.

Only a small number of startups are going to have an outsized return.

The power law also applies to startup pitching.

The best pitch in a group wins the lion's share of the funding.

While investors may view each startup differently, the overall best pitch will typically capture the majority of the funding.

In pitching a group of investors, it's important to bring your best effort as you must first win out over other deals in the room.

The investor has only so much time for diligence and follow-up.

Most investors choose one or two deals to pursue, no matter how many pitches they hear.

Since the pitches came at the same time, investors compare each deal to the other.

It's not often the startup has the ability to choose who they pitch against.

To the extent possible, avoid pitching in a group of very strong startups, as investors will compare your deal to their deals.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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