The Advantage of Being the Nice Guy Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The investor holds sway over the startup founder since they hold the decision of who to fund.

Some investors take advantage of this and treat founders poorly just because they can.

It's better to be the nice guy investor.

Here's why:

The nice guy investor builds relationships rather than burns them.

The more positive relationships the investor has, the more founder referrals he will get.

The more positive the investor's brand, the more likely other investors will seek him out to syndicate deals.

The most successful investors are the ones with the best brand and access to the most deals.

As the world increasingly moves fundraising online, the investor's track record with startups becomes more widely known.

Through social media, the investor's actions will be made known to more people.

With each startup interaction, the investor is building their brand.

Make each interaction valuable to the founder.

Over time, the interactions will add up, and the investor will gain a reputation for being the nice guy.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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