Mitigate the Risks

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In a pitch, founders focus on the opportunity while the investors focus on the risk.

Founders who raise funding have successfully shown how they mitigate those risks.

Here are some key risks to mitigate:

Team risks -- show how the team works well together.

Cite a substantial project the team has already taken on and successfully completed.

Product risks -- show how the product works, and customers will pay for it.

Show the revenue from the product and how customers are happy with it.

Technical risks -- show how you have already solved the technical issues.

Describe the technical solution and the benefits that come from it.

Launch risks -- show how you have already solved the launch challenge.

This can be done by showcasing the results of the launch of the product.

Market risks -- show how the market exists and will engage your product.

Describe the market, including size, structure, and careabouts and list each segment you have already sold into.

Revenue risks -- show how the revenue will be sufficient to cover the costs of doing business.

Use unit economics to show how the product, which is already selling, is profitable.

The more risks you mitigate, the easier it is to raise funding.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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