Investors Look for Execution, Not Ideas

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startup founders often believe their idea will carry the day with the investor.

They propose their idea to spark interest.

While that may be a good way to get attention, it will certainly not maintain it for long.

Investors look for execution, not ideas.

In raising funding, investors look for momentum and traction in the deal.

They will look for evidence of execution in sales, team, product, and fundraising.

These are the four core areas in which execution lives in a startup.

Consider your efforts in those areas in crafting an update to the prospective investor.

Showcase that story over a period of time, as execution occurs over time and not in a single moment.

Having an idea is interesting.

Understanding the customer problem and knowing the domain is helpful.

Having a key insight is useful.

Showing execution in a consistent manner is the winning ticket for gaining investor attention and interest.

Consider these points in pursuing funding from investors.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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