How To Close an Anchor Client

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Anchor clients are crucial to early-stage startups.

They provide a predictable revenue stream for the company.

Here are key steps to close an anchor client.

Identify a client that fits the ideal customer profile.

Build a relationship with that client.

Connect with them on a regular basis.

Make sure you are in contact with the decision maker.

Identify three potential solutions to offer them.

Close at least one of them.

Provide superior service to the client.

Go above and beyond the normal level of support.

Build at least three anchor clients in case one falls out.

The other two can hold you over till you find a replacement.

Make sure no one client is more than thirty percent of the business.

If that client drops out, then it will be difficult to continue..

Having a solid set of anchor clients makes it easy to attract other clients who can fill out the revenue stream.

Consider these steps in closing an anchor client for your business.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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