Highlight the Benefits of the Solution

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching for funding, the founder identifies the problem to be solved.

And then describes the solution to be offered.

It's important to show not only the solution with its features but also the benefits.

Show how well the solution solves the problem as follows:

This could be a customer productivity enhancement number.

This could be a cost reduction number.

This could be a time-saving number.

Talk not only about how the product works but what benefits the customer will find.

Most founders assume the investor knows the value of the solution, but this is not a good assumption.

Identify the benefits of your solution and list them out for the investor to see.

The rule of pitching is if you don't articulate it, then it doesn't exist.

If you don't know the benefits of your solution, then it's best to research it with current and past customers to identify them.

Consider the benefits of your solution and capture it into your pitch deck.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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