Best Practices for Investor Introductions

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Fundraising requires connections to investors.

After a founder exhausts his own network, he must draw the circle wider to reach out to investors he does not know.

Here are some best practices for investor introductions:

Personalize the request for an introduction.

If making it to an investor, show how this request is unique to them.

If making it to someone who will make the introduction, provide that personalized message to them for their outreach.

Find a way to deliver value.

Investors look for new information about an area of interest for them.

Provide market research or a contact who knows more about that space.

Demonstrate the value of the introduction by showing how it's important to your work.

Investors aren't interested in spending time on things that don't matter.

Finally, return the favor.

If they provide the introduction, then see how one can provide value in return.

Consider these best practices for investor introductions.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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