Avoid These Sins as a Startup Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startup investors should act as role models for startup founders.

Startup founders are often new to the startup world and so look to others with experience for how best to play the game.

Avoid these sins as a startup investor.

Not being genuine.

Investors want startups to tell it straight, so investors should do the same for startups.

If the answer is no, then tell the founder as soon as possible.

Lack of honesty.

Investors don't like it when founders fudge the numbers.

Investors should return the favor and not overpromise or underdeliver to the founder.

Lack of transparency.

Investors don't like it when founders hold back key information about the company.

Investors should not hold back on their concerns about the startup and their chance of success.

Lack of depth.

Investors want founders to go deep on their space, in particular their market and its customers.

Investors should return the favor and go deep into the analysis of the startups' chosen market and the chance of the startups' success.

Lack of humanity.

Investors need to remember that founders are people too, and investing is more than just numbers.

It's about relationships.

Avoid these sins as a startup investor.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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