Adjust Expectations to the Current Market

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Some founders find fundraising to be frustrating.

The founder expects more to happen than is realistic.

Progress is slow, and the results are not coming in as expected.

In most cases, the expectations for the fundraising results are not aligned with the current market conditions.

Most deals are done several months before they are announced.

Watching the news of funding is similar to recording the news from three months ago and watching it now.

The information is out of date due to the time lag in processing the funding.

It will be easier to start a fundraiser campaign at the beginning of the year rather than during the holiday season.

Consider the holiday and vacation cycle and schedule a campaign that makes the best use of the investors' available time.

After setting your expectations based on the current market conditions, go back to work with your campaign.

Fundraising continues throughout the year and over seasons and economic cycles.

Fundraising will be easier in up markets and more difficult in down markets.

Adjust your expectations to the current market.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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