『Startup Founder Formula』のカバーアート

Startup Founder Formula

Startup Founder Formula

著者： Diane Moca
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Startups are seductive. Founders are daredevils. Formulas are the blueprint. Startup success isn’t magic. Savvy founders use a formula. Startup Founder Formula pulls back the curtain on what it really takes to build a startup that attracts the right team, capital and traction to get to the top.


From bold ideas and early failures to fundraising, scaling, and exits, host Diane Moca reveals how founders, entrepreneurs, and builders are shaping the future.


Whether you're dreaming of launching a startup, escaping corporate life, leveraging the AI revolution, or seeking investors for your growing venture, this show gives you the real strategies, mindset shifts, and behind-the-scenes insights you won’t get from headlines.


We break down the truth about building something from nothing, so you can become the someone you’re destined to be.


© 2026 Startup Founder Formula マネジメント・リーダーシップ リーダーシップ 経済学
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  • 1: When Layoff Leads to Startup Launch | Startup Founder Formula

    1: When Layoff Leads to Startup Launch | Startup Founder Formula
    2026/07/01

    Turning vision into traction requires far more than a great idea.

    In our debut episode of Startup Founder Formula, Diane Moca discovers the immense pressure faced by founders Larry and Cheri Salazar, the husband-and-wife team behind NestSTEPS, a startup helping employees achieve homeownership through workplace benefits.

    Their mission to make the American dream more accessible is creating a completely new category and a brutal challenge for the founders to get people to believe in something they’ve never seen before.

    In this conversation, Larry and Cheri share the personal struggles, financial pressure, and mindset shifts required to keep building when the path isn’t clear.

    In this episode, you’ll learn:
    • Why building a great product is only half the battle
    • The hidden challenge of creating a new market category
    • What founders must do when customers don’t yet understand the problem
    • How risk, resilience, and belief shape the startup journey
    • What it really takes to keep moving when life forces your hand

    This episode is for startup founders, entrepreneurs, builders, and ambitious professionals who want to understand what it really takes to build something from nothing.

    If you're building a startup, raising capital, searching for traction, or trying to turn your vision into reality, this episode will challenge how you think about growth.

    Because startup success isn’t magic.
    You just need the formula.

    Host Diane Moca is founder of the MomSub marketplace connecting parents to their ideal child care. Diane spent more than 15 years as a television reporter before becoming a serial entrepreneur and podcast host.

    Be a guest on the Startup Founder Formula podcast

    Be a guest on the Women and Work podcast

    Connect with Diane on LinkedIn

    Invest in MomSub's equity crowdfunding campaign

    Listen to the Women and Work podcast

    Parenting Tips on Working Mom Warrior YouTube channel

    MomSub on Facebook

    MomSub on Instagram

    MomSub on TikTok

    Working Mom Warrior blog

    Request Child Care

    Download MomSub's iOS app

    Download MomSub's Android app
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