In Part I, you identified the problem you solve. In Part II, you're defining your first actual product — your minimum viable offer.

Most people starting businesses make one of two mistakes: they build everything before selling anything, or they try to sell everything to everyone. Both fail.

The solution is to define something specific enough to sell, simple enough to deliver quickly, and focused enough that you can tell if it's working.

This episode walks through the 5-step First Product Exercise:

Download the Worksheet: https://businessisgood.com/starting-a-single-person-business-part-ii-your-first-product/

Step 1: Write your transformation statement — "I help [specific person] go from [current painful state] to [desired outcome]."

Step 2: Define your constraint — What's the smallest commitment that still delivers meaningful results? Time constraint (7, 30, 90 days) + scope constraint (one specific outcome).

Step 3: Choose your delivery format — Done-for-you service, done-with-you coaching, or DIY program. Pick one based on how people are already trying and failing to solve this.

Step 4: Name it and price it — Name describes the outcome, not the process. Price high enough to qualify serious buyers, low enough to validate demand.

Step 5: Write the before/after promise — What they have/feel/know before vs. after. This becomes your sales copy and delivery commitment.

Your first product will probably change. That's fine. But you can't evolve if you never start.

Download the free First Product Exercise worksheet in the show notes.

Next episode: Part III - Setting up your platform and building your audience.

Connect with Chris Cooper:

Website - https://businessisgood.com/