This episode is sponsored by Skip Wilson & Draft Media Partners.

Welcome to another episode of Mojo: The Meaning of Life and Business. In today’s show, Jennifer Glass sits down with acclaimed advertising expert Skip Wilson, founder of Draft Media Partners, to unpack how the advertising and marketing landscape is evolving with AI, social media, and cutting-edge tactics.

From his early start as a 16-year-old copywriter to his influential roles at CNN and iHeartMedia, Skip Wilson brings decades of experience to discuss how businesses—both big and small—can make their marketing stand out, the shift from organic to pay-to-play platforms, and the challenges and opportunities AI brings to content creation and audience engagement.

Whether you’re curious about the future of search, remnant advertising, or how to get your brand noticed in a world overloaded with information, this episode is packed with practical tips and forward-thinking insights.About my guest: Skip Wilson is a distinguished figure in the advertising world and the founder of the acclaimed advertising execution company DRAFT Media Partners. His journey began as a copywriter at 16, leading him to hone his expertise at CNN Special Project before playing a pivotal role in establishing the digital division at Clear Channel Radio. As the former Vice President of Digital Media for iHeartMedia, he brings over a decade of high-level experience to his work. A bestselling author and the host of "The Advertising Podcast," his company was recently recognized as "Most Intuitive Software Developer" in 2023 and "Best Marketing Software Developer" in 2024.

Connect with Skip on Facebook, LinkedIn, X, Instagram, YouTube, and on the web at https://draftmediapartners.com/

Keywords: marketing, advertising, copywriting, AI search, search engine optimization, organic traffic, social media, paid advertising, content generation, video advertising, remnant advertising, broadcast TV, OTT, CTV, digital marketing, target audience, Geico commercials, Google ads, audience targeting, content performance, AI-generated content, Grammarly, blog posts, marketing strategy, consumer behavior, ad campaign tracking, Super Bowl commercials, Amazon Prime ads, Hulu ads, small business marketing, media planning