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Sports experiences: how sports organisers, fans and brands are changing

Sports experiences: how sports organisers, fans and brands are changing

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 In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.

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