Sports Fandoms with Stuart Rowson
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Sports Fandoms with Stuart Rowson
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We talk sports, fans and fandoms and how they're all looking to better engage a youth audience with Stuart Rowson, founder of Lucky Socks Media.
Having worked at the BBC across sports, childrens and news, Stu is no stranger to working out how to engage children and young people, not only with great content but to build a community and ultimately a fandom.
We talk about the shifting environment sports clubs, organisations and brands now find themselves in, and why broadening the view to what sectors like entertainment are doing can help develop the right, and appropriate, content for younger audiences, to ensure sport is a firm fixture within their ecosystem.
https://luckysocksmedia.co.uk/
https://www.linkedin.com/in/stuart-rowson-855a7952/
Things we talk about include
- Iona Mayher https://www.tiktok.com/@ilonamaher
- Sidemen https://www.youtube.com/@Sidemen
- NBA https://stories.nba.com/
- Sky Halo https://www.theguardian.com/media/2025/nov/16/sky-sports-axes-unbelievably-sexist-tiktok-channel-halo-after-three-days
- Love Island https://www.tiktok.com/@loveisland
- Currys https://www.tiktok.com/@currys
- Bluey https://www.bluey.tv/
- Engaging Youth newsletter https://engagingyouth.substack.com/