From youth leagues to high schools to small college programs, one thing is true: Creative content is no longer optional - it’s essential.

In this episode of Sports Creatives Anonymous, we dig into why athletic programs of all sizes need to invest in creative staff (or risk being invisible). I share stories from across levels of sport, the hidden costs of cutting content roles, and why even one dedicated creative can transform recruiting, fan engagement and community visibility.

We’ll cover:

• Why creative content matters at every level — youth, high school, and college
• The false economy of cutting creative staff and the real opportunities lost
• The ROI of hiring a single content creator (and how small budgets can make it work)
• Practical advice for athletic directors, coaches and youth organizations to level up their content now

If your program still thinks content is “extra,” this episode is your wake-up call. In today’s game, visibility is just as important as victory - and investing in creative staff is how programs win both.

Find me at:

IG: @SportsCreativesAnonymous / @ClaytonInFocus

TikTok: @sportscreativesanonymous

YouTube: @sportscreativesanonyous

Email: sportscreativesanonymous@gmail.com

Many of us in the sports creative world have something brewing outside our day gigs — a side biz, a personal brand, a random project we tinker with after games. Some start them to make extra cash, some to keep their sanity and some because the itch to create never really turns off.

In this episode, I’m sharing why those “little things on the side” aren’t just hobbies - they’re creative lifelines. We’ll talk about why it’s never too late to start, how side projects help you grow without the pressure, the real benefits (and challenges) you can expect and practical ways to begin without burning out.

If you’ve been thinking about starting a side project - or need a push to keep going with yours - this is your sign.

What you’ll learn in this episode:

• What counts as a side project (and why they matter)
• Why starting late doesn’t mean you’ve missed your chance
• The hidden benefits for your career, skills, and sanity
• Tips for starting small and keeping it fun

Hit play, and let’s talk about the work that feeds your passion, not just your paycheck.

Find me at:

IG: @SportsCreativesAnonymous / @ClaytonInFocus

TikTok: @sportscreativesanonymous

YouTube: @sportscreativesanonyous

Email: sportscreativesanonymous@gmail.com

In this episode of Sports Creatives Anonymous, host and long-time sports creative Clayton Jones dives into one of the most important, and overlooked, conversations in the creative sports world: Knowing your worth, both financially and creatively.

Whether you're a full-time staffer wearing five hats for one paycheck, a freelancer tired of being low-balled with "my cousin will do it for free" energy, or run your own business and tired of feeling like you have to charge less, this episode breaks down how undervaluing yourself hurts your mental health, your creativity and the industry at large.

Listeners will hear:

• Why creatives are more essential than they’re often treated
• How to recognize and communicate the real impact of creative work
• Common traps that keep freelancers and staff underpaid
• Actionable strategies to set better boundaries, raise rates and advocate for your value
• Honest talk about the emotional guilt that comes with asking for more in a “dream job” industry

This is equal parts pep talk, wake-up call, and practical guide for sports creatives who are done being overlooked.

🎧 Stream now and share it with someone who needs the reminder.

Find me at:

IG: @SportsCreativesAnonymous / @ClaytonInFocus

TikTok: @sportscreativesanonymous

YouTube: @sportscreativesanonyous

Email: sportscreativesanonymous@gmail.com