You’ll never feel “ready.” This episode is your permission slip to create, experiment, and mess up. It’s the only way to grow. Stop waiting. Start building your sports creative journey now.

Find me at:

IG: @SportsCreativesAnonymous / @ClaytonInFocus

TikTok: @sportscreativesanonymous

YouTube: @sportscreativesanonyous

Email: sportscreativesanonymous@gmail.com

Welcome to Sports Creatives Anonymous—the safe space for the overworked, underpaid, and wildly talented folks behind the content that makes sports look like sports.

In this first episode, I’m kicking things off with a real talk intro:

• What even is a sports creative?
• How I went from sportswriter to the D-I SID grind… and walked away.
• What burnout, career pivots, and folding chairs taught me about surviving this wild industry.
• Why this podcast exists—and what I hope it becomes for you.

Whether you're brand new to the game or 10 years deep with a coffee addiction and trust issues, this episode is for you. If you've ever were juggling multiple sports shoots, still pumping out graphics at midnight, screamed at Premiere, or wondered if you're the only one figuring it out as you go… you're not. You're home.

🎧 Hit play.
🪑 Pull up a folding chair.
🫠 Let’s get real about being a sports creative.

Follow us on

Instagram: @SportsCreativesAnonymous and/or @ClaytonInFocus

Find me at:

IG: @SportsCreativesAnonymous / @ClaytonInFocus

TikTok: @sportscreativesanonymous

YouTube: @sportscreativesanonyous

Email: sportscreativesanonymous@gmail.com

From youth leagues to high schools to small college programs, one thing is true: Creative content is no longer optional - it’s essential.

In this episode of Sports Creatives Anonymous, we dig into why athletic programs of all sizes need to invest in creative staff (or risk being invisible). I share stories from across levels of sport, the hidden costs of cutting content roles, and why even one dedicated creative can transform recruiting, fan engagement and community visibility.

We’ll cover:

• Why creative content matters at every level — youth, high school, and college
• The false economy of cutting creative staff and the real opportunities lost
• The ROI of hiring a single content creator (and how small budgets can make it work)
• Practical advice for athletic directors, coaches and youth organizations to level up their content now

If your program still thinks content is “extra,” this episode is your wake-up call. In today’s game, visibility is just as important as victory - and investing in creative staff is how programs win both.

Find me at:

IG: @SportsCreativesAnonymous / @ClaytonInFocus

TikTok: @sportscreativesanonymous

YouTube: @sportscreativesanonyous

Email: sportscreativesanonymous@gmail.com