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Sponsorship and Sport

Sponsorship and Sport

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Paul is back for another super episode. This episode he will talk about the association between sport sponsorship over the years. Some of what will be discussed included. ⁃ Sports sponsorship in Australia, ⁃ the world’s most famous cycle race and the disgraced American cyclist who lost eight sponsors in the blink of an eye after he was found to be doping over a long period of time.- Brands that have had longest associations with sporting teams and events ⁃ The brands that are behind and associated with sponsorship deals with the biggest spotting stars in the world ⁃ Sponsorship disasters ⁃ Cigarette sponsorship in the past and its association with international cricket in Australia and rugby league ⁃ Alcohol companies and their consistent association with the NFL and the Super Bowl ⁃ The world’s most famous tennis tournament and the sponsor who for over 100 years has been the official tennis ball supplier of the tournament, making it the longest running sponsor in history.There is also the Quiz, and segments Sporting Spotlight and Then and Now.Sponsorship and Sport Sources1. associations.net.au ‘are big sponsorships worth spending the money on?’ Josh Faulks, CEO, Australian association of national advertisers, Australian business review news article, 22/10/242. elevent.co ‘the most enduring sponsorships of all time,’ 20223. Brainy quote ‘sponsorship quotes,’ n.d4. https://en.wikipedia.org/wiki/Brad_Tavares5. reddit.co ‘when did Slazenger products start to be seen as low quality?’ u/montybank, 20236. letour.fr ‘main partners,’ amaury sport organisation, n.d7. The hustle.co ‘the economics of the tour de France,’ Zachary Crockett, 1/10/248. The leadout.cc ‘tour de France sponsors: overview, teams & 2026 updates’ 20269. abmagazine.accaglobal.com ‘tour de France attracts interest,’ Alex miller, June 202310. cnbc.com ‘Armstrong loses eight sponsors in a day,’ tom Rotunno, 13/9/201311. cyclingweekly.com ‘lance Armstrong’s sponsorship involvement with new american pro team currently not affected by lifetime ban from cycling,’ by tom Thewlis, 26/6/2512. ebsco.com ‘lance Armstrong,’ by Ryan James, 202413. https://en.wikipedia.org/wiki/Lance_Armstrong14. Cycling weekly.com ‘tour de France,’ by cycling weekly. 202616. The conversation.com ‘how gambling companies are copying the big tobacco playbook in Australian sport,’ Carolyn Holbrook, Thomas Kehoe, Deakin university, 9/10/2517.https://www.slazenger.com/customerservices/otherinformation/aboutus18. Eel fanatic ‘Winfield cup (Australian rugby league) commercial,’ 19/7/201119. Boonanza ‘Shane Warne vb ad,’ 14/12/200720.Dalibhor trular ‘10 funny bud light Superbowl commercials’, 20/8/2221. The wall street journal ‘lance Armstrong admits to doping-Armstrong confesses to Oprah,’ video courtesy of Oprah Winfrey network, 18/1/201322. forbes.com ‘super bowl LX:how alcohol brands are battling for a big game buzz,’ by john Kell, 30/1/2623. The cricketer.com ‘the sad demise of Slazenger,’ Huw Turberville, 2/9/202024. True stylish wear ‘the Slazenger rebrand just changed everything,’5/5/2625. pitch.co.uk ‘the top 10 biggest sports sponsorship deals in history’, by pitch, 24/5/2326. Business journal.com ‘2026 FIFA world cup sponsors and host city supporters’, 29/10/26 Leaders Group. 202627. esquire.com ‘the richest Australian athletes of 2026 ranked’, by cayle Reid, 4/1/2628. sportspro.com ‘cricket Australia scores aus$40 Westpac principal partnership’, ed Dixon, 31/7/2529. Research gate.net ‘the tour de France: corporate sponsorships and doping accusations,’ April 2015, journal of business strategy 36(2) jane blumrodt, Phillip kitchen30. bbc.com ‘doping in sport: counting the cost,’ bill Wilson BBC news, 17/3/201331. https://www.enhanced.com/games32. The conversation.com ‘tour de France’s doping history clouds a cleaner sport,’ James hopker, 4/7/2014Intro music- Puncher by Abbynoise Outro- Can’t Give it up by All Good Folks from Uppbeat
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