Things look a little different in the Sponsorship Underground and Sponsorship Secrets space. Just a quick run down of where I've been, thoughts, and next steps for the podcast and us.

Nick and I we chatting in the car about how a movie we watched the other night (Major League) was applying the same principles we talk about all the time for sponsorship! So we decided to hit record!

We're breaking ALL THE RULES

The secret to all sponsorship is that people root for people they love.

Angel made it California and it came up in a podcast interview that having "free resources" is a scam, and that athletes are SCARED to ask for money from sponsors because they feel like it's a "charity" or asking for handouts. News flash. IT COSTS MONEY TO HELP PEOPLE. Learn how to convey that message to sponsors and show them you're not a charity but a resource for the community.

The number 1 killer of sponsorship opportunities.

Catherine challenges the statement "you're a girl so sponsorship is easy" by signing two racing sponsors for Nick instead. Listen in to see exactly how she did it with one instagram message each.

Everyone has an audience, and after hearing people say "I don't have an audience, can this still work for me?" Catherine thought it would be important to share this SUPER helpful tip. You can read the full chapter in her book Don't Say Sponsorship, which you can preorder (or order) at:

www.dontsaysponsorship.com