『Spill The Ink』のカバーアート

Spill The Ink

Spill The Ink

著者： Michelle Calcote King
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概要

 Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms. マネジメント マネジメント・リーダーシップ 出世 就職活動 経済学
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  • Inside ENR's Rankings: What AEC Firms Should Focus On

    Inside ENR's Rankings: What AEC Firms Should Focus On
    2026/02/10
    In Steven Gallo's inaugural episode as Spill the Ink co-host, we're launching a new series diving into the premier awards and rankings programs across the AEC industry. First up is Engineering News-Record's (ENR) prestigious top lists and survey rankings. Emell Derra Adolphus, Senior Editor of ENR Top Lists and Survey Rankings, joins Steven to demystify the submission process and share key takeaways for firms participating in ENR's programs. With more than five years managing ENR's rankings and a decade of journalism experience, Emell offers an insider perspective on how submissions are evaluated, why honest reporting about challenges creates better industry outcomes, and how firms can leverage the competitive intelligence they receive. The conversation also explores pressing industry trends, from skilled labor shortages to AI adoption, and practical advice for firms navigating supply chain uncertainty and market volatility in 2026. Here's a Glimpse of What You'll Learn About Engineering News-Record's regional and national rankings structure How ENR's regional rankings feed into national lists — and why that matters for your competitive positioning The "secret sauce" behind ENR's fact-checking process and how their team of journalists keeps submissions honest How qualitative storytelling in your submission can be just as valuable as the revenue numbers Why volatile or challenging years are actually the best time to participate in rankings, and how "small" innovations during those periods can become major stories How honest reporting about project challenges — including safety issues — helps the entire industry The hidden value of participating beyond rankings: competitive intelligence and industry benchmarking About the latest construction trends shaping the market, including skilled labor shortages, mega-projects, data centers and AI adoption The double-edged sword of diversification: when to specialize deeper vs. when to expand into new markets How regional differences dramatically impact which strategies work for navigating market volatility What's coming next from ENR, including new data presentations and their upcoming podcast series About Our Featured Guest Emell Derra Adolphus is the senior editor of ENR's Top Lists and Survey Rankings at Engineering News Record, a position he has held since April 2020. With more than a decade of writing and journalism experience spanning multiple publications, Emell brings a journalist's rigor to analyzing the construction industry's leading companies and projects. In his role at ENR, Emell manages the magazine's prestigious annual rankings programs, including the Top 600 Design Firms, Top 500 CM-Contractor and Top 400 Specialty Contractors. He analyzes both quantitative data and qualitative insights from thousands of construction firms across regional and national markets, working closely with ENR's editorial team to ensure accuracy and integrity. Emell also contributes feature stories on technology adoption, climate resiliency and diversity, equity and inclusion for the magazine. Before joining ENR, Emell served as editor in chief at KGM Magazine and DriFit Magazine. Looking ahead, he is helping to expand ENR's coverage by launching a podcast that will extend conversations from the magazine's print issues, providing deeper insights into company operations and industry challenges. Resources Mentioned in This Episode Check out ENR.com Follow ENR on LinkedIn, Facebook and Instagram Connect with Emell Derra Adolphus on LinkedIn Connect with Emell directly for first-time submissions: adolphuse@enr.com Say hello to Steven Gallo on LinkedIn Sponsor for This Episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
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    40 分
  • Best Lawyers CEO: When AI Fails, Credible Legal Rankings Win

    Best Lawyers CEO: When AI Fails, Credible Legal Rankings Win
    2026/01/28

    As AI search engines grapple with hallucinations and unreliable information, people (and AI systems themselves) are doubling down on trusted "sources of truth" like peer-reviewed rankings to deliver accurate recommendations. In this episode of "Spill the Ink," Phil Greer, CEO of Best Lawyers, explains how law firms can use legal directories like Best Lawyers to position themselves as the trusted service providers. Phil also shares how Best Lawyers proactively rebuilt their data infrastructure to feed AI systems, introduced their proprietary tool Smithy AI to help lawyers create unique, AI-optimized content, and why he believes participating in established peer-review rankings should be "part of your roadmap every year."

    Here's a Glimpse of What You'll Learn

    • Why and how AI is fundamentally changing how clients find lawyers

    • How AI has made legal rankings more valuable, not less

    • Why brand credibility is now a survival issue, and what Phil means when he says "your company will live and die by it."

    • How Best Lawyers restructured its data to feed AI systems

    • How to evaluate which legal directories actually deserve your investment

    • What Smithy AI is and how it helps lawyers stand out

    • Whether AI threatens the integrity of peer-review rankings

    • How to reframe ROI on rankings and brand

    About Our Featured Guest

    Phillip Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company's first content management system, taking the company and its products, as he says, "from analog to digital."

    Through the years, he has led international expansion strategies that ensure lawyers around the world receive the recognition they deserve through various Best Lawyers offerings. His proudest achievement is in the consistency of the products and the Best Lawyers peer-review methodology.

    Resources Mentioned in This Episode

    • Check out Best Lawyers

    • Follow Best Lawyers on LinkedIn, Facebook and Instagram

    • Connect with Phil Greer on LinkedIn

    • Say hello to Michelle Calcote King on LinkedIn

    Sponsor for This Episode

    This episode is brought to you by Reputation Ink.

    Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
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    20 分
  • Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing

    Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing
    2026/01/07

    Inside midsize law firms, things can get loud. They're often in a stage where they're in constant motion, frequently hosting events, updating websites and sponsoring conferences. But when asked about the end results, the answer isn't always clear. Erika Steinberg, founder of CMO2Go, says the problem often starts with how firms think about strategy itself.

    In this episode of "Spill the Ink," Erika joins Michelle Calcote King to discuss why strategy doesn't need to be a capital 'S' undertaking that costs a fortune and ends with a binder nobody reads. With more than 30 years in legal marketing and leadership roles at Am Law 100 firms, Erika partners with firms nationwide, bringing a high caliber of expertise to organizations. She explains how two simple questions — "What are we trying to accomplish?" and "Who are we trying to reach?" — can provide all the clarity a firm needs to move forward.

    Here's a glimpse of what you'll learn

    • How to simplify strategy by focusing on two foundational questions that bring clarity to business and marketing efforts.

    • The "one-year lookback" exercise that helps teams define success before they start a major project.

    • Why leading indicators like new contacts, follow-ups and quality of conversations stand out when revenue attribution is unclear.

    • The common roadblocks that prevent smaller firms from building marketing momentum and structure.

    • Why law firm leaders should bring marketing professionals into strategic conversations and share business goals with them.

    • The role of PR in telling a firm's story and building third-party credibility in an age of AI search.

    • Why thought leadership and content strategy have become client expectations rather than optional extras.

    About our featured guest

    Erika Steinberg started CMO2Go because she believes that expert marketing is not just for the largest law firms. More than six years later, CMO2Go now works with midsize law firms around the U.S., helping them create roadmaps for success with marketing planning, executing on those plans and keeping their momentum going by bridging any marketing gaps in their teams. Whether building marketing infrastructure, managing firm rebrands or leading complex initiatives, Erika and her team help firms create marketing functions that are strategic, effective and sustainable.

    Before launching CMO2Go, Erika held senior marketing leadership roles at Sidley, Kaye Scholer and Arent Fox. With more than 30 years in legal marketing and business development, she speaks fluent lawyer, understands how law firms operate and how to work effectively within them.

    Resources mentioned in this episode

    • Check out CMO2Go

    • Follow CMO2Go on LinkedIn

    • Connect with Erika Steinberg on LinkedIn

    • Say hello to Michelle Calcote King on LinkedIn

    Sponsor for this episode

    This episode is brought to you by Reputation Ink.

    Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
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    17 分
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