Spike Lee, Denzel, and the Black Film Marketing Problem
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Spike Lee, Denzel, and the Black Film Marketing Problem
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Spike Lee and Denzel Washington, two of Hollywood's biggest stars, reunite for A24's Highest 2 Lowest (in theaters August 15). But you wouldn't know it from the marketing.
Its low-profile rollout has people asking: is this racism or just business? And will the burden of promoting the film fall once again on Black moviegoers?
Episode Summary:
• Is undermarketing Black films racism or just business?
• Did Spike and Denzel agreed to this deal?
• The long history of under-promoted Black films
• Black films that did get a marketing push
• The problem with "we support our own"
• Denzel's big payday vs. the film's performance
• Why Brad Pitt and George Clooney chose streaming
• Black audiences carrying films to box office success
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