What happens when experienced real estate professionals find themselves working harder than ever, despite years of building their brand—and how can other professionals protect their time while still serving clients who aren't truly ready to buy?

In this candid Free Game Friday conversation, Ed and Terence pull back the curtain on the real estate grind in today's unpredictable market. Despite years of experience and established reputations, both reveal they're working harder than ever—not because of lack of expertise, but because of the unique challenges of the fourth quarter market and increasingly informed yet indecisive clients. The duo discusses the frustration of dealing with buyers who take days to review offers in a competitive market, the exhaustion of being treated like a "tour guide" for clients who aren't serious, and the critical importance of speed to market. They challenge the notion that AI and Google searches can replace personalized professional guidance, emphasizing that generic information often doesn't apply to individual situations or local markets. Most powerfully, they make the case for prioritizing clients who are truly ready to move, setting boundaries around their time and energy, and demanding the same level of seriousness from buyers that they bring to every transaction. The conversation serves as both a reality check for prospective homebuyers and a rallying cry for agents to value their expertise and time appropriately.