This week, Stephanie Rodin talks with her guest, Lauren Lynch. They discuss the evolution of marketing in the legal world, the challenges of balancing creativity with compliance, and the importance of cultivating a strong organizational culture.

In this episode, we discuss:

• How internal compliance and technology safeguards work together, Lauren details protocols for automatic disclaimers on firm websites and educational outreach to ensure all attorneys understand and meet ever-changing regulatory requirements.

• What sets legal marketing apart from other industries, including strict compliance with state-specific advertising regulations and the critical need to balance creativity with legal and ethical obligations in every marketing initiative.

• When law firm marketing evolved from print ads and directory listings to digital-first strategies, Lauren shares the shift to content, thought leadership, and brand storytelling, along with the growing impact of data analytics and AI on practice growth.

• Why aligning branding, website, and social media messaging matters, and the importance of regular year-end audits to review whether digital strategies, SEO efforts, and referrals are delivering measurable results for practices and firms.

• How AI is used responsibly in legal marketing, including for drafting and organization, but always reviewed for accuracy, compliance, and a human touch to maintain credibility and proper disclosure in all client-facing communications.

Lauren Lynch

With over 20 years of experience in the legal services industry, Lauren Lynch serves as Mandelbaum Barrett PC's Chief Marketing & Culture Officer. She is a dynamic leader passionate about organizational culture, employee engagement, and strategic marketing. In her role, Lauren seamlessly bridges two essential roles—enhancing employee experience and driving impactful marketing strategies for the firm's 100+ attorneys across 35+ practice areas.

Lauren believes that a law firm's greatest marketing asset is its people. She champions workplace morale, team building, and professional satisfaction, ensuring that employees—both attorneys and staff—feel valued and engaged. Her initiatives have played a pivotal role in Mandelbaum Barrett PC being recognized as a New Jersey Best Place to Work and a Top Workplace by NJ Biz.

On the marketing front, Lauren leads a high-performing team that crafts compelling content, develops practice area marketing plans, and enhances the firm's brand presence through multi-faceted brand strategies. She also plays a key role in the firm's social media strategy, managing campaigns to increase engagement and expand the firm's digital presence. She collaborates with leadership to maintain consistent messaging that aligns with the firm's core values, while overseeing client engagement strategies.

A driving force behind Mandelbaum Barrett's community outreach, Lauren spearheads charitable initiatives that bring together attorneys and staff to give back. She is committed to fostering a workplace where excellence, collaboration, and well-being thrive—because she truly believes that work/life balance is attainable, even in the legal profession.

In 2024, Lauren was named a Leading Woman in Business by NJ Biz. She holds a B.A. in Marketing and Journalism from Rider University and a M.A. in Communications.

• Social media:

• • LinkedIn: https://www.linkedin.com/in/laurenllynch/

Hi! I'm Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I address the growing impact of artificial intelligence on the modern workplace and on hiring practices. As AI is increasingly used to draft written work, refine application materials, and support other aspects of the job search, employers are confronting new challenges and opportunities in evaluating candidates and assessing the authenticity of their qualifications.

In this episode, we discuss:

• How artificial intelligence is increasingly being used in the hiring process, including resume enhancement and interview preparation, posing both challenges and opportunities for employers in evaluating candidates.

• What cybersecurity measures employers should have in place to safeguard their operations, including up-to-date IT systems, cyber liability policies, and computer restrictions, particularly when onboarding new employees.

• When conducting interviews, why in-person meetings remain the gold standard to assess candidates authentically, and practical tips for detecting AI-assisted answers or outside help during remote interviews.​

• Despite AI's many benefits, vigilance is critical to prevent hiring individuals who lack proper qualifications or could negatively impact business operations due to insufficient skills or experience.

• How a thorough and personalized interview process protects your organization and promotes responsible use of technology in recruitment.

Bio:

Stephanie Rodin is a partner at Mandelbaum Barrett PC, a full-service law firm that has been serving clients since 1930. With decades of collective experience, the firm takes a collaborative and proactive approach to legal counsel, advocating for clients with care, attention, and dedication.

Before joining the firm, Stephanie was the founder and principal of Rodin Legal, P.C., and has been practicing law since 2000. Throughout her career, she has focused extensively on

sunnorting healthcare professionals

Having grown up in a family of medical and dental practitioners, Stephanie was immersed in the healthcare world from an early age. This unique exposure gave her firsthand insight into the legal and operational challenges faced by medical professionals experience that continues to inform her legal practice today.

Website: https://www.mblawfirm.com/

Linkedin: https://www.linkedin.com/in/stephanierodin/

This week, Stephanie Rodin talks with her guest, Sarah Webb. They discuss real-world financial challenges faced by private medical practices, best practices for accounting and cash flow management, and strategies to prevent and detect both internal and external fraud.

In this episode, we discuss:

• Sarah's team assists with fraud prevention and cyber risk mitigation, outlining best practices for internal controls, detection of cybercrime, and real-world examples of risk management in professional settings.

• What common financial challenges arise for physicians and practice owners, including issues related to cash flow, budgeting, compensation structures, and benefit planning; and how expert guidance can ensure sustainable business growth and regulatory compliance.

• Medical and business clients should seek financial advisory services, with emphasis on the importance of proactive planning and profit assessments to identify operational risks before they escalate.

• Why accurate, accrual-based accounting is essential for healthcare organizations to gain clarity on their revenue streams, expense cycles, and to maintain compliance with industry standards and legal requirements.

• When significant financial concerns arise, such as fraud investigations or major tax issues, Sarah describes her methodical approach—offering analysis, legal collaboration, and coordinated responses for optimal client results.

Sarah Webb

Sarah founded Webb CFO to provide accounting assistance and long-term financial planning guidance to licensed physicians and their private practice small businesses. Though Sarah and her team are happy to address the fundamental aspects of day-to-day accounting, such as cash flow management and budgeting, they take client financials a step further by adopting a strategic approach: leveraging numerical data for forecasting and planning, and offering a broader management-oriented perspective.

• https://www.webbcfo.com/