『Sparkle & Shine: Beads, Brands & Big Dreams』のカバーアート

Sparkle & Shine: Beads, Brands & Big Dreams

Sparkle & Shine: Beads, Brands & Big Dreams

著者: Cassandra King
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✨ Ready to build a business you love — even if it feels a little messy right now? You’re in the right place. I’m Cassandra, the colorful creative behind Pretty Pineapple Bead, and I’m on a mission to go from side hustle to full-time business. Sparkle & Shine is your go-to space for real talk about growing a handmade brand, taking bold steps, and navigating the ups and downs of entrepreneurship. In each episode, we’re getting honest about what it takes to build a business from the ground up — from marketing strategies and mindset shifts to handling the tough days and celebrating the wins. Whether you’re just starting out or feeling stuck, come along for the ride as we tackle it all, one episode at a time. Hit subscribe and let’s work toward those big, sparkly dreams — together.Copyright 2025 All rights reserved. マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Episode 25: When Consistency Stops Working — Finding the Confidence to Pivot
    2025/10/23

    🌟 Episode Length: 9 minutes, 17 seconds

    💬 In This Episode:You can be doing everything right — posting consistently, sending the emails, showing up week after week — and still feel like nothing’s working.So what do you do when consistency stops moving the needle? You pivot.

    In this episode, I’m sharing how I decided to pause my long-running Bead Soup Sunday emails after 18 weeks of consistency with no conversions. You’ll hear the lessons I learned about knowing when to shift direction, how I’m simplifying my content plan across three brands, and how confidence grows when you stop hustling and start trusting yourself again.

    🔍 What You’ll Hear:📧 How I realized my Bead Soup Sunday emails weren’t working — and what the data showed🧭 Why consistency matters only when it’s aligned with growth🗓️ My new approach to email & content planning (and why it feels so much lighter)🎥 How I’m simplifying my social media cadence to avoid burnout across three brands💡 The power of repurposing: “Create once, share twice”🌈 What confidence looks like when it’s rooted in clarity, not chaos

    💬 Quote to Remember:“It’s not failure to pivot — it’s wisdom. You’re not giving up, you’re growing up.”

    💛 Let’s Connect:🎯 This week’s listener challenge:Take one thing in your business that feels stuck — whether it’s a system, a product, or a routine — and ask:✨ Is this actually working for me?

    If not, take one small step to adjust it. Just one intentional pivot can reignite your confidence.

    👉 DM me on Instagram @SparkleAndShinePodcast and tell me what you’re pivoting — I’d love to cheer you on!

    💌 You can now find me on Substack, where I’m sharing even more behind-the-scenes lessons, creative business insights, and pep talks like this one.

    ✨ If this episode encouraged you, share it with a biz bestie who needs to hear it — and don’t forget to follow the show so you never miss a new episode.

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    9 分
  • Episode 24: Redefining Success — What My First Market After Raising Prices Taught Me
    2025/10/16

    🌟 Episode Length: 10 minutes, 8 seconds

    💬 In This Episode:Last week, I shared how I finally raised my prices for Pretty Pineapple Bead after doing a complete pricing overhaul — and I was nervous. Would anyone actually pay the new prices? Would it hurt my sales?

    This week, I’m taking you behind the scenes of my very first market since the price increase to share what really happened — the results, the lessons, and how it helped me redefine success in my business.

    Because sometimes, success isn’t just about the sales — it’s about the confidence, the connections, and the courage to trust your value.

    🔍 What You’ll Hear:

    📊 A side-by-side comparison of this year’s market results vs. last year’s💵 The $71 lesson that proved raising prices was the right move🧠 How confidence and connection sell more than any price tag ever could🌈 Why success is about more than numbers — it’s about meaning and mindset🤝 The power of small connections (and how one led to a booked DIY Bead Bar party!)✨ Encouragement to trust your worth, stay consistent, and celebrate progress in every form

    💬 Quote to Remember:“Success isn’t just what you earn — it’s what you learn.”

    💛 This Week’s Listener Challenge:Write down your three non-sales wins from the past month.They could be:1️⃣ Feedback or compliments from customers2️⃣ New connections or collaborations3️⃣ Small mindset shifts or creative breakthroughs

    👉 DM me your list on Instagram @SparkleAndShinePodcast — I’d love to celebrate your wins with you!

    ✨ If this episode encouraged you, share it with a biz bestie who needs a confidence boost, and don’t forget to follow the show so you never miss a new episode.

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    10 分
  • Episode 23: When It Feels Like You’re Screaming Into the Void (You’re Not Alone)
    2025/10/09

    🌟 Episode Length: 6 minutes, 39 seconds

    💬 In This Episode:Have you ever poured your heart into something—an Instagram post, a new product, or a podcast episode—only to be met with silence? No likes, no comments, no sales... just crickets?

    In this episode, I’m getting real about what it feels like when business gets quiet. Across all three of my brands—Pretty Pineapple Bead, Keep Fresh Studio, and Sparkle & Shine—it’s been slow lately, and that silence can really mess with your motivation and confidence.

    If you’ve ever felt discouraged, unseen, or like you’re shouting into the void, this episode is for you. I’m opening up about burnout, low engagement, and the hard truth of showing up even when it feels like no one’s paying attention.

    🔍 What You’ll Hear:

    😔 The emotional side of “crickets” and creative burnout📉 How low engagement impacts confidence and motivation🌱 A mindset reframe: seeing silence as a planting season, not failure💬 Honest reflection on balancing three brands and staying resilient💛 Encouragement for anyone feeling unseen in their business

    💬 Quote to Remember:“Sometimes the silence doesn’t mean failure. It just means you’re in a planting season—a slower season where your roots are growing even if you can’t see the blooms yet.”

    💛 Let’s Connect:✨ This week’s gentle reminder:If you’re in a quiet season, take a breath. You’re not failing—you’re growing, learning, and planting seeds that will bloom when the time is right.

    👉 DM me anytime at @SparkleAndShinePodcast to share what this season looks like for you. I’d love to connect and remind you that even on the quiet days, we’re all building something beautiful.

    💌 If this episode comforted or encouraged you, please share it with a biz bestie who might need this reminder too—and don’t forget to subscribe so you never miss an episode!

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    7 分
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