In this episode of South End Stoop Sessions, Cate Brinch sits down with Philip Saul, founder of SAULT New England, to trace his path from a small-town upbringing in Pennsylvania to building a recognizable retail brand in Boston’s South End. Philip shares how early struggles in school and a nontraditional path led him into retail, where he discovered his creative strengths. The conversation covers his time at major brands like American Eagle, Banana Republic, and Urban Outfitters, and how those experiences shaped his approach to business. Philip reflects on launching SAULT with limited resources, growing it thoughtfully across multiple locations, and staying grounded in community and personal style.

Key Points From This Episode:

[00:00:00] Introduction to Philip Saul and the founding of SAULT New England.

[00:01:58] Philip’s early life in Pennsylvania and challenges with school.

[00:02:37] First jobs and early work experiences shaping his work ethic.

[00:04:31] Leaving community college and starting at American Eagle.

[00:05:18] Discovering a talent for visual merchandising and creative direction.

[00:06:07] Transition to Banana Republic and exposure to corporate retail.

[00:08:02] Career growth at Urban Outfitters and learning through experience.

[00:09:23] Influence of creative leadership and mindset around making things happen.

[00:10:27] Moving to Boston and finding a fresh start in a new city.

[00:11:07] Inspiration project that sparked the concept for SAULT.

[00:12:18] Recognizing the need to move on from Urban Outfitters.

[00:13:12] Origin of the SAULT brand name and personal meaning behind it.

[00:14:10] Using stock options as initial funding to launch the business.

[00:15:11] Opening the first SAULT location with limited resources and hands-on work.

[00:16:07] Challenges of starting a retail business before social media marketing.

[00:17:25] Developing a plan B and taking the leap into entrepreneurship.

[00:18:15] Defining the SAULT aesthetic and product philosophy.

[00:19:21] Expansion to Portsmouth and Provincetown locations.

[00:19:41] Challenges of scaling from one store to multiple locations.

[00:19:59] Personal connection to Provincetown and opening the third store.

[00:21:14] Organic growth and staying aligned with personal values and community.

[00:22:28] Extending the brand into lifestyle and home design concepts.

[00:23:21] Tailoring each store to its local customer base.

[00:24:03] Reflection on success, humility, and personal growth.

[00:25:06] Must-have wardrobe staple: the oxford shirt.

[00:25:14] Best-selling item in the shop over time.

[00:26:10] Advice for starting a brick-and-mortar business.

Links:

Philip Saul on LinkedIn: https://www.linkedin.com/in/philip-saul-b6955921

SAULT New England: https://saultne.com/

In this episode of South End Stoop Sessions, Cate Brinch sits down with Jerrell Cox, CEO of United South End Settlements (USES). Jerrell shares his journey from attending Camp Hale as a 10-year-old to leading the organization decades later. The conversation explores the history and evolution of USES, its impact on youth and families, and its commitment to creating community in Boston’s South End. Jerrell also discusses the STEP program, which provides direct financial support to families, and the importance of connection, dignity, and opportunity in creating lasting change.

Key Points From This Episode:

[00:00:00] Introduction to the episode.

[00:01:22] Jerrell Cox’s first experience attending Camp Hale and its lasting impact.

[00:03:28] His journey from camper to CEO over 32 years with USES.

[00:04:32] Leading the transformation of Camp Hale and raising $6 million for improvements.

[00:05:27] Transition into leadership roles during the pandemic and becoming CEO.

[00:06:33] History of United South End Settlements and its founding in 1892.

[00:07:52] Reopening of the Children’s Arts Center, the first of its kind in the country.

[00:08:54] Overview of USES programs and ways to get involved.

[00:11:12] Expansion from youth services to supporting entire families.

[00:11:45] Introduction to the STEP program and the shift to direct cash support.

[00:12:30] Impact of financial support on family stability and child outcomes.

[00:14:20] Evolution of the program across cohorts and increased reach.

[00:15:32] Application process and focus on supporting families in deepest need.

[00:16:30] Importance of community-based coaching and reducing isolation.

[00:19:30] Ways for community members to volunteer and support USES.

[00:20:45] The role of local connections and relationships in strengthening the South End.

[00:23:34] Addressing misconceptions about poverty and financial need.

[00:24:10] Bringing together families across different socioeconomic backgrounds.

[00:25:56] The importance of belonging and community support.

[00:29:56] Jerrell’s advice: be authentic and lean into being yourself.

[00:31:12] How to connect with USES and attend their annual gala.

Links:

Jerrell Cox on LinkedIn: https://www.linkedin.com/in/jerrell-cox-103663171

United South End Settlements: https://www.uses.org/

In this episode of South End Stoop Sessions, Cate Brinch sits down with Jordan Renouf, founder of Brick Street Bagels. Jordan shares how a simple idea to meet neighbors turned into a fast-growing bagel business rooted in community. From baking in his apartment and delivering by bike to hosting pop-ups and securing kitchen space at Bar Mazzana, then planting roots at South End Buttery. Jordan walks through the steady progression of his journey. The conversation covers his approach to branding, social media, and building something without a rigid plan, as well as the role of collaboration and consistency in growing a neighborhood staple.

Key Points From This Episode:

[00:00:00] Introduction to Jordan Renouf and Brick Street Bagels

[00:00:48] Origins of the brand’s cardboard box aesthetic and necessity-driven design

[00:02:36] Handmade bagel process and hands-on production

[00:03:31] Early entrepreneurial experiences and background in politics

[00:06:41] Moving to Boston and identifying the lack of bagels in the South End

[00:07:42] Starting the business as a way to meet neighbors post-pandemic

[00:08:26] Using Instagram as a tool despite no prior social media experience

[00:09:15] Early delivery model using a bike to reach customers directly

[00:10:30] Product limitations and early-stage learning curve

[00:11:31] Transition to Bar Mazzana kitchen and scaling production

[00:12:37] First pop-ups at Neighborhood Wines and community response

[00:13:27] Pitching local restaurants for kitchen space and securing Bar Mazzana

[00:15:54] Hiring the first employee and building the team

[00:17:18] Early morning baking routine and experience of working overnight

[00:18:36] Folding table pop-ups and growing customer demand

[00:20:15] Managing supply limitations and selling out quickly

[00:21:24] Weather challenges and need for indoor operations

[00:22:23] Transition to The Buttery and establishing a physical space

[00:23:17] Creating a community-focused environment beyond just selling bagels

[00:24:18] Expansion to a permanent location on Clarendon Street

[00:26:09] Favorite collaboration with Little Donkey and Ken Oringer

[00:26:57] Best-selling and favorite bagel flavors

[00:28:35] Approach to Instagram and content creation philosophy

[00:31:03] Avoiding algorithm-driven content strategies in favor of authenticity

[00:33:14] Advice on social media and taking small steps toward big goals

[00:34:35] Importance of team trust, delegation, and building culture

Links:

Brick Street Bagels: https://www.brickstreetbagels.org/

Find out more about South End Business Alliance:

⁠⁠⁠⁠https://www.sebaboston.com/⁠⁠⁠⁠

Follow South End Business Alliance on IG:

⁠⁠⁠⁠https://www.instagram.com/southendbusiness⁠⁠⁠⁠

Find out more about South End Local:

⁠⁠⁠⁠https://www.southend-local.com/⁠⁠⁠⁠

Follow South End Local on IG:

⁠⁠⁠⁠https://www.instagram.com/southendlocal