It’s not often you get a chance to get insight from a marketing professional at the end of her career, so this was a huge opportunity to tap into the deep experience that comes with the winding journey of marketing leadership.

This episode is full of key takeaways that make it essential listening for current and future marketing leaders!

Connect with Melanie here

Follow me on Linkedin here

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Is marketing to marketers the toughest kind of marketing?

(I think that sentence makes sense)

In this episode of the South African Digital Marketing Podcast, I chatted to Michelle Geere, CEO of Adbot. The conversation focused on the benefits and challenges of creating and selling a marketing tool in South Africa.

Connect with Michelle on Linkedin: https://www.linkedin.com/in/michelle-geere/

Connect with me on Linkedin: https://www.linkedin.com/in/terence-mentor/

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In this episode I chat to CEO and Founder of Lucky Hustle, Darren Morris. He recently wrote about what he sees is the 6 trends that South African marketers have to keep in mind as we think about what strategies and campaigns actually resonate with our audiences.

Follow Darren Morris on Linkedin here: https://www.linkedin.com/in/darren-morris-527598151

Follow Terence on Linkedin here: https://www.linkedin.com/in/terence-mentor/

Don't forget to subscribe wherever you get your podcast!

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If you had to use two words that sums up what marketing leadership is all about, what would you use?

In this episode, I sit down with Tarryn Knight, the Head of Marketing at Ford South Africa and she would say her two words are "relationships" and "responsibility".

She discusses the importance of building trust with other departments, like finance and legal, to ensure that marketing isn't just seen as a "petulant child" asking for budget, but as a strategic business partner.

Follow Tarryn on Linkedin here: https://www.linkedin.com/in/tarryn-leah-knight/

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In this episode, I sit down with Yudhvir Ranchod, the Brand Director of Peach Payments, a pan-African Fintech company.

Yudhvir and I dive deep into the "thrill and the fear" of the startup world, where marketing leadership requires both high-level strategic foresight and the willingness to be the guy who "pulls up banners" at events.

Follow Yudhvir on Linkedin: https://www.linkedin.com/in/yudhvir-ranchod/

Follow me on Linkedin: https://www.linkedin.com/in/terence-mentor/

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In this episode, I chatted to Harsha Prag, who is the newish head of brand at Electrum.

She has long career in leading and developing marketing teams, so we spoke about what makes a marketer perfect for her team, what a growth mindset looks like in a leader and how to take on the challenge of the first few months in a new role.

Follow Harsha on Linkedin: https://www.linkedin.com/in/harsha-prag-4a2251b/

Follow me on Linkedin: https://www.linkedin.com/in/terence-mentor/

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This episode is a recording of the live session I hosted at the Digital Marketing Conference last week.

Joining me on the stage were my guests:

Lisa Aspeling is a marketing and content strategist, and serial entrepreneur who helps founders turn bold ideas into brands with soul. She’s built Anago Marketing, The Murder Mystery Guide, Flower Café and most recently Founders Café — and is known for mixing sharp strategy with unforgettable storytelling.

Jonathan Liebenberg built an 8 figure SEO agency in his 20s. He sold it to Woww - a Seal Team of 40 digital experts, working with over 500 brands worldwide. As Woww's;s Head of Business Development - Jonty is on a mission to create jobs, grow businesses, and ensure South Africa claims its stake in the AI gold rush.

Michelle Geere is CEO of Adbot, turning solo marketers into giant slayers with AI-powered Google Ads automation. She's on a mission to prove that the right technology

doesn't replace people—it makes small teams unstoppable.

The four us discussed how modern digital marketers need to think about channels, content and clients in world were AI is shaking up how and why we do the work.

For more conversations like this one, subscribe to SA Digital Marketing Podcast and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/

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"You've got to drive your own bus"

In this episode, I chatted to Tracey-Lee Zürcher-Campbell who is Head of Marketing at Payflex. She also trains up and coming marketers while ALSO regularly speaking at conferences around the country.

How does she manage to do all of that while leading an agile marketing team in a rapidly growing business? Well, that’s exactly what we get into in this episode!

Follow Tracey-Lee on Linkedin here: https://www.linkedin.com/in/tracey-lee-z%C3%BCrcher-campbell-86531712/

For more conversations like this one, subscribe to SA Digital Marketing Podcast and follow me on Linkedin here: https://www.linkedin.com/in/terence-mentor/

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