Welcome to @SoupRadio247 and our latest podcast. I'm your host Greg Buckley and thank you for listening in.

Keywords

automotive marketing, business growth, SEO, security breach, emotional resilience, industry conferences, family support, Lyft Automotive Marketing, Kelsey Outram, Elite Conference

Summary

In this conversation, Greg Buckley interviews Kelsey Outram from Lyft Automotive Marketing at the Elite Conference in Arizona. They discuss Kelsey's journey into automotive marketing, the unique approach of his company, and the challenges faced in business growth, including a significant security breach. Kelsey shares insights on emotional resilience, the importance of family support, and the value of industry conferences. They also touch on personal interests and future goals for the business.

Takeaways

Kelsey Outram started Lyft Automotive Marketing in 2020, focusing on the auto repair niche.

The company differentiates itself by offering exclusive services to clients within a specific radius.

SEO is a major focus for Lyft Automotive Marketing, providing long-term value to clients.

Kelsey emphasizes the importance of building trust with clients, especially in the early stages.

Industry conferences are vital for networking and continuous learning in the automotive sector.

Kelsey faced a significant security breach that impacted his business operations.

Emotional resilience and family support played a crucial role during the crisis.

The company is looking to expand into other automotive-related verticals.

Kelsey enjoys CrossFit as a personal outlet and values family time.

The experience has made Kelsey more aware of the vulnerabilities in business operations.

"We became closer together."

"We're not going backwards."

"I was really into CrossFit."

Chapters

00:00 Welcome to the Elite Conference

02:41 Kelsey Outram's Journey into Automotive Marketing

05:43 The Unique Approach of Lyft Automotive Marketing

08:24 Overcoming Challenges in Business Growth

11:02 The Importance of Networking and Learning

13:55 Dealing with a Major Crisis: The Google Ads Hack

19:34 Emotional Impact and Family Support

25:22 Looking Ahead: Goals and Future Plans

Welcome to SoupRadio. Radio for the automotive aftermarket. In this episode I sit down with legend, Joe Marconi from Elite Worldwide to talk training, his after life and what he did to his classic chevy to make book ends with it.

FYI - To our listeners. The audio is a little rough due to the fact that it was recorded in a large lobby area. Unfortunately no quiet space was available to make the recording so we did the best to edit what we could. Thank you.

Summary

In this engaging conversation, Greg Buckley interviews Joe Marconi at the Elite Worldwide Conference in Scottsdale, Arizona. Joe shares his journey from a technician to a successful business owner and now a coach, emphasizing the importance of personal values, family, and community in the automotive industry. He discusses the unique approach of Elite in coaching and the significance of networking among shop owners. Joe also reveals his passion for woodworking and how it complements his life outside of business. The conversation concludes with reflections on the importance of relationships and the value of the Elite organization.

Takeaways

Joe Marconi has a rich history in the automotive industry, starting as a technician.

He emphasizes the importance of personal values and family in business.

Coaching should focus on individual needs rather than a one-size-fits-all approach.

Networking is crucial for growth and learning in the automotive community.

Woodworking is a significant passion for Joe, reflecting his creative side.

Joe transitioned from business owner to coach to help others succeed.

The Elite organization offers tailored support to its members.

Joe values the relationships he built with customers over the years.

He believes that a business should enrich one's life, not consume it.

The Elite Worldwide Conference fosters a supportive community for automotive professionals.

Sound Bites

"I had no business being in it."

"I love woodworking."

"It's a hell of an organization."

Chapters

00:00 Introduction to Joe Marconi and His Journey

05:28 The Unique Approach of Elite Coaching

11:09 Personal Life and Hobbies of Joe Marconi

16:46 Reflections on Business and Transitioning Careers

Keywords

Joe Marconi, Elite Worldwide Conference, automotive industry, coaching, personal values, woodworking, networking, business transition, family life, community

Welcome to another batch of SoupRadio. In this episode I'm super excited to be talking with Ryan Stevenson CEO of Shoresmoke Seasoning and shares the title of co-founder with his wife, Nicole, for Stevenson Foundation and the Delaware Seafood Festival. Don't ask me how they do it all, but they do. Take a listen and learn what true hard work and entrepreneurial spirit is all about.

Introduction: In today’s world, many entrepreneurs have found a way to turn challenges into opportunities, and Ryan Stevenson is a perfect example of this. In a recent podcast episode, Ryan shares his journey from a cybersecurity job to building a thriving business and making a significant impact in his community through the Stevenson Foundation.

1. **The Birth of Shoresmoke Seasonings**

Ryan Stevenson’s entrepreneurial journey began in an unexpected way. While working in cybersecurity, the onset of COVID-19 left him with unexpected downtime. Instead of succumbing to the challenges, Ryan’s wife, Nicole, encouraged him to explore selling his homemade seasonings. This suggestion turned into a birthday gift of a business license, setting the stage for Shoresmoke Seasonings. Ryan recalls, "We decided, hey, let's just kind of do it locally and sell some seasonings at some local fairs." This initial step was critical to his business's growth.

2. **Community Support and Growth**

The community played a pivotal role in the success of Shoresmoke. Ryan emphasizes, "The community around us is really what would help drive the business and make it successful." They began by distributing samples, using creative methods like filling jello shot containers. This grassroots approach led to organic growth through word of mouth, showcasing the importance of community support in small business ventures.

3. **Innovative Seasoning Creation**

Ryan’s journey into the world of seasoning was fueled by creativity and experimentation. He started by mixing ingredients he had at home, leading to the creation of his first product, Game Day Seasoning. "The first seasoning we ever had is when it was our game day seasoning. It’s our number one seller," Ryan shares. His approach to developing new flavors is inspired by the dishes he wants to create, making culinary exploration an integral part of his process.

4. **The Role of Influencers and Ambassadors**

As Shoresmoke Seasonings gained traction, Ryan and Nicole leveraged social media and influencers to expand their reach. Ryan notes, "We handed out a bunch of samples to the community... and that was the biggest thing that happens organically locally is just word of mouth." Their strategic partnerships with influencers helped propel Shoresmoke into the limelight, leading to collaborations with major brands and personalities in the food industry.

5. **Lessons Learned Along the Way**

Ryan reflects on the lessons learned during his entrepreneurial journey: the importance of resilience, adaptability, and community. "When you're a small business, you got to kind of figure out what works and what doesn't real quick," he advises aspiring entrepreneurs. His experience serves as a reminder that success often comes from perseverance and a willingness to learn from challenges.

Conclusion:

Ryan Stevenson’s story is a testament to the power of community, creativity, and resilience. From starting a small seasoning business during a global pandemic to making a significant community impact through the Stevenson Foundation, Ryan exemplifies the entrepreneurial spirit. Key takeaways from his journey include the importance of community support, the value of experimentation, and the ability to pivot in the face of challenges. For those looking to follow in his footsteps, remember that the journey may be tough, but with determination and the right support, success is within reach.

Tags: Entrepreneurship, Small Business, Community Impact, Seasonings, Culinary Innovation, Influencer Marketing, COVID-19 Business Stories.