Today we're joined by Kelsey Gilbert-Kreiling (of Week of the Website and Eventually) to chat about launching the new event ticketing platform she built with her husband Zach. We learn about the origin story, how they use Claude in their build process, and discuss how AI is shaping the future of in-person gatherings.

Will explains why he moved Code Curious off of Squarespace, and Christy shares an update on her wine education journey.

Try a free month of Eventually at eventuallyticketing.com/somewhat-useful

Thank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.

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If we had to start over today, with no audience, no email list, and no reputation, what would we actually do?

In this episode, we break down what still works for building a web design business, what we'd skip completely, and where we'd focus if we had to rebuild from scratch in 2026. We also talk about SEO, YouTube, AI search, email lists, Instagram, digital products, client work, and the slow reality of growing something that lasts.

Plus, Christy shares the story of winning $5,000 at Sponsor Games, and Will talks about how he's in his Claude era.

Thank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.

Mentioned in the episode:

Sponsor Magnet by Justin Moore

Atomic Habits by James Clear

Kit Conference

Web Designer's Playbook

Will's Toolkit

Will's email list

Christy's email list

In this episode, Christy and Will discuss recent and upcoming conferences, Squarespace updates, and Will’s evolving opinion on OpenClaw. Then they chat with Gavin Zuchlinski, founder of some of the best scheduling tools on the market, including this season’s sponsor, Breely! You'll hear about how he created Acuity as a side hustle, the Squarespace acquisition, and why he wanted to build yet another scheduling platform.

Mentioned in the episode:

Will’s article about OpenClaw

Final Surge app

Die with Zero book

Thank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.