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  • We'll be back in January!

    We'll be back in January!
    2025/12/09
    We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.
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    1 分
  • A Little SomeSoMe Sorry

    A Little SomeSoMe Sorry
    2025/12/02
    Yeah... the reality of working in marketing in December caught up with us and we didn't manage to produce an episode this week. We are sorry, we truly are. But don't worry, we'll be back next week!
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    1 分
  • Nov 25, 2025 - Private vs. Public Insta, Wishlists & Wabi Sabi.

    Nov 25, 2025 - Private vs. Public Insta, Wishlists & Wabi Sabi.
    2025/11/25
    The first trend this week urges you to get raw & real! The "My Private vs. My Public Instagram" is the perfect occasion to reach new and existing followers by giving them a glimpse behind the scenes. It really is another trend in this shift towards authentic content vs. polished content. Can you use it for content marketing? Yes! Will it be hard to sell it to your boss? Maybe. Would it be worth it? Absolutely! The second trend is not about your actual wishlist but "Things I'd put on my wishlist, if I didn't already had them." - it's an amazingly easy trend that is actually more of a hook to get your audience involved, to fire up your Creator and Influencer Collabs and of course to market your products. For our last trend, we get philosophical. And also Japanese. This wholesome trend makes use of an existing audio, that talks about "Wabi Sabi". You don't have to be a dog shelter or small bakery to make use of this trend that shows beauty in the irregular. A gentle rebellion against the polished world of TikTok, Instagram & LinkedIn. Enjoy! Does anybody read this by the way? Anyways, here comes the SEO stuff: TikTok, Instagram, LinkedIn, YouTube, X/Twitter, Threads, BeReal, Snapchat Viral Trends, Viralität, Trending Audio, Trending Topics, Social Media Trends, Content Trends, Platform Updates, Algorithm Updates Reels, Stories, Carousels, Short-Form Content, Long-Form Content, UGC (User Generated Content), Behind-the-Scenes, Tutorials, POV-Content Content Strategy, Social Media Marketing, Performance Marketing, Community Management, Creator Economy, Influencer Marketing, Organic Reach, Engagement Rate Content Ideas, Content Inspiration, Creative Concepts, Storytelling, Brand Voice, Authentic Content, Relatable Content AI Content, ChatGPT, AI Tools, Gen Z Marketing, Micro-Trends, Niche Content, Algorithmus-Hacks, Social Commerce Social Media Manager, Content Creator, Marketing Teams, Agenturen, Brands, CMOs, Creator erklärt, analysiert, decoded, deep dive, Insights, Learnings, Best Practice, Case Studies
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    21 分
  • Nov 18, 2025 - The Lying Game, Intriguing Texts & Don't Judge!

    Nov 18, 2025 - The Lying Game, Intriguing Texts & Don't Judge!
    2025/11/18
    This week, we kick it of with the "The Lying Game". But can a game become content for your Brand Channel? Well, of course! As long as you don't play it for the win, but for the entertainment. So here we are, giving you some tips & tricks (also production-wise) for this funny, silly Content Inspiration. Next, we picked a trend where you can use basic screenshots to entertain your followers, build community and even shape your Brand-personality. But here's the catch: These screenshots might be confidential. So please ask for permission. Or just use our community management Idea and get great engagement. Last, we ask you to "Don't judge, that could be you some day". But in a very ironic way. In fact in such an ironic way, that this is a try-if-you-dare trend and test your community, shape your online-persona or you just put an educational twist to it and everything's fine. We hope ;)
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    19 分
  • Nov 11, 2025 - On my way to take 24 Selfies a day & Dear Algorithm...

    Nov 11, 2025 - On my way to take 24 Selfies a day & Dear Algorithm...
    2025/11/11
    Welcome to "some SoMe" — your weekly update & inspiration on what’s actually trending across social:
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    22 分
  • Nov 04, 2025 - Low Effort Boyfriends, Weird Laughs & It's tiiiiiime...

    Nov 04, 2025 - Low Effort Boyfriends, Weird Laughs & It's tiiiiiime...
    2025/11/04
    Welcome back to some SoMe — your weekly mini-brief & inspiration on what’s actually trending across social: This week, we get cozy with "Things my boyfriend does that would send a low effort boyfriend into coma" - humble bragging about your perfect partner. But are we suddenly a relationship-podcast? Of course not! So we also deliver thoughts and inspiration on how to use this couple-content-trend to promote your brand, shape your brand-personality and even make product features interesting. With the next trend "Telling a joke and laughing weirdly" the idea is already in the title. But how to make this funny Social Media trend relevant for your brand or company? Well, how about using it to disarm haters? Clarifying things without justifying yourself? Basically: Get witty for your brand. And get trending. And for the last trend, well, it was about time... "It's tiiiiime" officially starts the season, where Mariah Carey is starting to defrost and you can start the Christmas season and please your brands promotion demands without much effort. You're welcome. :) We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention. New episodes every Tuesday — subscribe, rate, and hear you next week.
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    18 分
  • Oct 28, 2025 - Group 7, The Louvre Heist and Middle Fingers from Ariana Grande

    Oct 28, 2025 - Group 7, The Louvre Heist and Middle Fingers from Ariana Grande
    2025/10/28
    Welcome back to some SoMe — your weekly mini-brief & inspiration on what’s actually trending across social: This week we talk about the "Group 7" and what to do with this very SoMe-In-A-Nutshell-Trend. It's all about exclusivity, being in a group, followers, creators and all because of a performance-test by Sophia James. Sounds interesting? You're absolutely right! Also can crime be funny? If you take a look at how TikTok and Instagram react to the Louvre Heist, yes it can be! It even has to be! Why? Maybe because Gen Z and Gen Alpha are the least serious generation there ever was? Maybe, maybe... And last but not least, if you have haters the "Take-It"-trend is for you! Just give them the middle finger and lipsync to Ariana Grande. We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention. New episodes every Tuesday — subscribe, rate, and hear you next week.
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    26 分
  • Oct 21, 2025 - Hidden Talents, Opera Singing & Two Octobers, Two Different People

    Oct 21, 2025 - Hidden Talents, Opera Singing & Two Octobers, Two Different People
    2025/10/21
    Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social: This week, we talk (in a nasal voice) about creators trying/hoping to find they're hidden talent and failing for entertainment. Can you use this trend to gain more followers for your business? Also, the viral "Opera Singing"-Trend that would also work as great content if it wasn't a trend! It's all about getting a reaction. Just make sure to get consent. And last, but not least we've got a the transformation trend "Two Octobers, Two Different People" where you can showcase the transformation you made one in one year. But of course, also the transformation your product, your business, your start-up or your customers made. Just get creative :) We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention. New episodes every Tuesday — subscribe, rate, and see you next week.
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    20 分