Great salespeople turn doubters into advocates. In this episode, we learn how it can be done under incredibly challenging circumstances.

How can you build trust with a customer who thinks you are exploiting them over price because they have no other options?

That is what Anthony Carter was able to do, despite being unable to cut the price.

He was faced with an angry customer, desperate to get a better deal and who's ego and status was threatened.

He was patient, empathetic and demonstrated vulnerability to turn this angry customer into a long term partner who delivered sustained value to the business.

Listen to find out how.

Anthony Carter is an established sales leader currently building a team ahead of an exciting launch. His vision is a team of commercial people who can unlock difficult markets and solve customer problems. He joins us to talk about his experience of creating strong relationships and how deeper understanding and empathy can deliver opportunities for everyone.

More About Chris Webber

Chris is an author, business performance adviser and former sportsman. His mission is to give everyone the confidence they need to overcome the difficult moments at work. He talks about influence, negotiation, inspiring action and performance culture at work.

He delivers 1:1 performance development programmes to executives, leaders and business people who want to raise performance at work. He runs training programmes for groups and offers advice for organisations preparing for key moments such as price changes, negotiations and launches.

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