Social Media and Building Your Voice in Otolaryngology
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Social Media and Building Your Voice in Otolaryngology
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In this episode of Voices of Otolaryngology, Inna A. Husain, MD, Medical Director of Laryngology at Community Hospital Munster, joins host Rahul K. Shah, MD, MBA, for a practical and energizing conversation about how physicians can use social media to educate patients, grow their practice, and elevate the specialty.
Dr. Husain shares how her platform evolved from a pandemic-era hobby into a referral engine that draws patients from across the country for subspecialty laryngology and LPR care, and why physicians who don't help shape the online medical narrative risk ceding that ground to someone less qualified. The discussion covers the do's and don'ts to platform strategy, privacy pitfalls, and the unexpected opportunities that follow when you simply show up and share what you know.