Social media can feel overwhelming—especially for entrepreneurs who are already juggling everything else in their business. In this episode of the Visionary Blueprint Podcast, Nichole Eaton and Kacey Johnson welcome Tricia Piepho, founder of a white-glove boutique social media agency, to unpack what actually works on social media right now—and what’s coming next.

Tricia shares her unique journey from owning a dance studio to building a successful social media agency, and how that background shaped her approach to content, creativity, and consistency. We dive into how business owners should be thinking about social media as a long-term strategy, not just a place to post randomly or chase trends.

This conversation breaks down:

• How the social media algorithm really works (and why it’s not the enemy)

• The difference between posting for visibility vs. posting for conversion

• Why consistency and clarity matter more than going viral

• Common mistakes entrepreneurs make with content creation

• How to create social media that supports where your business is going in 2026 and beyond

If you’re a founder, service provider, or entrepreneur who wants your content to feel aligned, intentional, and effective—without burning out—this episode will help you rethink your entire approach to social media.