エピソード

  • YouTube Tools That Scale Attention

    YouTube Tools That Scale Attention
    2026/05/14
    Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.
    • New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect Maker
    • Voice Replies for Comments
    • YouTube’s Creator Partnerships Platform Powered by Gemini


    Guest: Liron Segev | Show Notes: socialmediaexaminer.com/718

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    50 分
  • The Science of Attention: Creating Short-Form Videos People Won't Skip

    The Science of Attention: Creating Short-Form Videos People Won't Skip
    2026/05/07
    Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.
    • How to Apply the Science of Attention to Your Short-Form Video Strategy
    • Connection: The Two-Fold Foundation
    • Reputation: The Authenticity Formula
    • Emotion: The Engine That Makes Content Spread
    • How to Develop Each Short-Form Video


    Guest: Hilary Billings | Show Notes: socialmediaexaminer.com/717

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    48 分
  • New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

    New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
    2026/04/30
    Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing.
    • Instagram Post Caption Links
    • Instagram Profile Grid Customization and Editable Thumbnails
    • Instagram Sticker Tools For Custom Branding
    • Instagram Edits App Tool & Feature Updates


    Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/716

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    48 分
  • Increasing Conversions: Quick Wins That Work in 2026

    Increasing Conversions: Quick Wins That Work in 2026
    2026/04/23
    Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.
    • Why Getting Conversions Is Harder Than Ever
    • 4 Ways to Grow Your Email Database
    • How to Fix What's Broken on Your Landing Pages
    • How to Optimize Your Post-Conversion Thank You Page for Additional Conversions
    • How to Use One-Click Actions to Protect Your Email Deliverability


    Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    48 分
  • Facebook's 2026 Rules for Reach & Relevance

    Facebook's 2026 Rules for Reach & Relevance
    2026/04/16
    Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.

    Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/714

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    44 分
  • Ads and AI: Leveraging AI Creative in 2026

    Ads and AI: Leveraging AI Creative in 2026
    2026/04/09
    Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.

    Guest: Caleb Kruse | Show Notes: socialmediaexaminer.com/713

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    45 分
  • LinkedIn Is Rewriting the Rules of Visibility

    LinkedIn Is Rewriting the Rules of Visibility
    2026/04/02
    Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox.

    Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/712

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    45 分
  • Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS

    Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS
    2026/03/26
    Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.

    Guest: Ben Heath | Show Notes: socialmediaexaminer.com/711

    Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    49 分